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Celebrity & Political Sex Scandal. By: Breanna Rack. Topic Pitch. Topic: Sex Scandal Focus: Politicians vs. Celebrity Target: News coverage of scandal Method: Content and Discourse analysis Goals: To look at the construction of sex scandal
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Celebrity & Political Sex Scandal By: Breanna Rack
Topic Pitch • Topic: Sex Scandal • Focus: Politicians vs. Celebrity • Target: News coverage of scandal • Method: Content and Discourse analysis • Goals: • To look at the construction of sex scandal • To look at the differences in construction between Politicians and Celebrities by news media.
Literature Review • Scandal and Media • Scandal elicits a public response • Television & Internet can mass broadcast scandal • Scandal and Celebrity • Public takes offenses personally because they assume they know the celebrity • Scandal and Politician • Shortcomings are used by competition • 4 Attributes: Social Cost, Realm of Transgression, Magnitude of Publicity, and Political Impact
ORR’s: Content & Discourse Analysis Celebrities Politicians Eliot Spitzer Newt Gringrich Bill Clinton Mark Sandford John Edwards Arnold Schwartzeneger Anthony Weiner David Petreus • Kristen Stewart & Robert Pattinson • Brad Pitt & Jennifer Aniston • Tiger Woods & ElinNordegren • Jude Law & Sienna Miller • LeAnneRhimes & Eddie Cibrian • Tony Parker and Eva Longoria • Ryan Phillippe & Reese Witherspoon • David Letterman and Regina Lasko
Discussion • Interested in celebrity gossip magazines • Rhetoric & Marriage • Rhetoric & Career • Differences in construction • Increases media interest and viciousness with these cases • Consistency with sources