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Prepared by Rishi Narain Golf Management

Read about the successful execution of the Women's Indian Open 2008 that showcased top-notch golfing talent and innovative sponsor activations. Explore the various sponsorship deals, players' facilitation, media partnerships, Pro-Am events, power plate promotion, and more. Witness the gala dinners, hole-in-one prizes, employee sessions with star players, and exciting championship rounds that culminated in a grand prize distribution ceremony. Dive deep into the print advertising strategies and media promotions that contributed to the event's success.

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Prepared by Rishi Narain Golf Management

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  1. WOMEN’S INDIAN OPEN 2008 DELIVERING VALUE Prepared by Rishi Narain Golf Management

  2. SPONSORSHIPS Sponsorship deals by RNGM:- PRESENTING SPONSOR Genpact  GOLD SPONSORS  Sudhir Gensets  Power Plate – Hero Motors SILVER SPONSORS Nature Valley     Bahri Infrastructure         Stanford Suites   SILVER SPONSORS Art D’Inox     AVIS                       Bahri Infrastructure         TaylorMade Swarovski          Coke          Chivas              Bacardi  Carlsberg Beer Omega           MEDIA PARTNERS Zee Sport            NDTV Profit      The Economic Times      

  3. PLAYERS FACILITATION • First Challenge was to build loyalty to the event with the international players • Every player was received at the airport by RNGM staff and dropped at the hotel in personal vehicles without waiting. • Each room was provided a complimentary basket of biscuits, snacks and fruit juices

  4. AGRA TRIP • 25 players travelled • The group accompanied by an RNGM representative & photographer • General supervision and lunch at Mughal Players at the TajMahal, Agra Players in the Bus

  5. EQUIPMENT PARTNER • 1500 Taylormade Golf Balls provided at the range – world class facility

  6. PRESS CONFERENCE Press Conference – 24 March • Press Conference set-up on formal stage. • Journalists transport to Gurgaon for the PC provided • The interactive session for the players was appreciated by media • Media follow ups and photo distribution after the PC ensured good coverage the next day. Player being interviewed by CNN-IBN – 24 March

  7. WELCOME DINNER Guest at the Welcome Dinner Players Enjoying the Evening • Genpact executive involvement • Genpact putting competition and prize distribution • Media attended the welcome dinner

  8. PUTTING COMPETITION FOR GENPACT Genpact Executives during the Putting Competition Genpact Executives • Pro-Am team Putting competition organised for 36 Genpact employees • Golf tips from lady pros to the employees • Team building, bonding between employees of Genpact • Genpact had excellent feedback from this value addition

  9. PRO AM Players being handed their Giveaway Bag • Sponsors entertained VIP clients • Celebrity attendance for media coverage • 98 percent attendance by VIP’s for the Pro Am Players at the Registration Desk

  10. PRO AM • Sponsors took pride in hosting VIP corporates, businessmen and bureaucrats • Pro am event participants included celebrity cricketers Kapil Dev, Jefrey Du Jon, Dean Jones for additional media interest

  11. PRO AM DAY VEHICLE DISPLAY • Vehicles of Mercedes Benz put on display at Breakfast Area • Positioning: Afternoon session the cars were moved nearer the carts

  12. POWER PLATE PROMOTION • More than 90 participants tried a demo of Power Plate equipments • Lucky draw at the event for power plate machine!

  13. CHAMPIONSHIP ROUND 1 • Official Synchronized clocks from Omega placed at range, practice green, starting tees • Refreshments for Players: Water, Soft Drinks and Energy bars courtesy Coca Cola and Nature Valley

  14. VOLUNTEERS VOLUNTEER ARRANGEMENTS • Adidas T-shirts • Greg Norman caps • Art d inox bar sets • Complimentary F&B • 40 Omega shirts / 20 Omega gloves

  15. GALA DINNER • Sponsor Interaction with VIP guests • Sponsor speeches • Sponsor signage • Sponsor AV presentations • Pg 3 media coverage

  16. HOLE IN ONE PRIZE • Hole in Prize winners being presented by Co Sponsor with full media coverage = extra value

  17. GENPACT EMPLOYEE SESSIONS WITH STAR PLAYERS • ONE HOUR INTERACTIVE SESSION WITH 100 GENPACT EXECUTIVES IN AUDITORIUM • DELIVERED INVOLVEMENT TO EMPLOYEES • TOPICS – GOAL SETTING AND PURSUIT OF EXCELLENCE • HIGHLY APPRECIATED BY GENPACT MGMT

  18. CHAMPIONSHIP ROUND : Day 2 • SHORT GAME CLINICS held for the employees of Genpact and promotion of Nature Valley • Celebrity Attendance • Executive audience matched needs of two sponsors • Special media net deal with Times of India

  19. FINAL DAY PRIZE DISTRIBUTION • List of Prizes: • Champion and Runner up • Avantha Player of the year • DLF player of the season • Genpact Top Indian Player • AIS Top Amateur • Nature Valley Top Indian Amateur • Swiss Airlines: Ticket to Europe • Sudhir Gensets: Hole in One • Power Plate Power Driver

  20. MEDIA & PROMOTION

  21. PRINT ADVERTISING • THREE DIFFERENT CREATIVES FOR PRINT MEDIA • THREE DIFFERENT AV PROMOS WERE CREATED FOR THE BROADCAST MEDIA • ALL WERE PRINTED AND AIRED ON DIFFERENT DATES

  22. PRINT ADS CREATIVE A • Appeared 6 times out of a total 9 insertions that appeared in Delhi Times and Economic Times. • Appeared in 3 editions Economic Times giving exclusivity and prominence to The Title, Presenting, Platinum and Gold Sponsors • Appeared on 22nd, 24th, 25th March in Delhi Times • Appeared on 24th, 25th and 28th March in Economic Times

  23. SECOND CREATIVE CREATIVE B • Appeared twice in Delhi Times that included the logos of all the sponsors of the event. • Appeared on 26th and 27th March in Delhi Times

  24. THIRD CREATIVE CREATIVE C • The final ad that appeared in Delhi Times on April 2nd, 2008 congratulating the winner and as a thank you note to all the sponsors.

  25. TELEVISION ADS • PROMOS AIRED IN NDTV PROFIT AND ZEE SPORTS STARTING MARCH 21ST PROMOTING THE EVENT • Top: NDTV promo ( approx 250) • Below: Zee Sports Promo ( 300) • Total Promos in NDTV: 113 from 19th March to 28th March • Total promos in Zee TV : 300 starting March 19th

  26. POST EVENT PROMO • A POST EVENT PROMO CONGRATULATING THE EVENT WINNER WAS RUN IN NDTV PROFIT • Total number of winning promo:147 • Run between: 5th to 11th April

  27. MEDIA COVERAGE

  28. IN BRIEF PRINT MEDIA Total Number of Newspaper Reports: 522 Total Number of Online Reports (only credible sites taken into account): 40 Total number of Reports: 562 (Sports,business,lifestyle) ELECTRONIC MEDIA Number of Channels that covered the event: 11

  29. LIST OF NEWSPAPERS THAT COVERED THE EVENT • Aaj • Aaj Samaj • Amar Ujala • The Asian Age • Business Standard • Central Chronicle • Dainik Bhaskar • Deccan Chronicle • Deccan Herald • DNA • Femina • The Free Press Journal • Haribhumi • The Hindu Hindustan HT Next The Hindustan Times Hitvada The Indian Express Jansatta Lokmat Times Mid-Day Mail today Metro Now Maharashtra Herald Navbharat Times Outlooj The New Indian Express The New Indian Express National Herald The Pioneer Rashtriya Sahara The Statesman The Telegraph The Times of India The Tribune ViraatVaibhav

  30. LIST OF CITIES WHERE COVERAGE WAS RECEIVED • Agra • Ahmedabad • Aligarh • Allahabad • Bangalore • Bareily • Bathinda • Belur • Bhopal • Bhubaneswar • Chandigarh • Chennai • Coimbatore • Dehradun Delhi Dharamsala Faridabad Gorakhpur Gulbarga Guwahati Hubli Hyderabad Indore Jaipur Jammu Jamshedpur Jallandhar Jhansi Kanpur Karnal Kochi Kolkata Lucknow Madurai Mangalore Meerut Moradabad Mumbai Nagpur Nainital Patna Pune Raipur Ranchi Rohtak Siliguri Thiruchirapalli Thiruvananthapuram Vadodara Varanasi Vijaywada Vishakhapatnam

  31. CHANNELS THAT COVERED THE EVENT • AajTak • Delhi AajTak • Headlines Today • INX News • News 24 • Sahara Samay • Sahara NCR • India TV • DD News • ESPN • CNN-IBN

  32. PRINT COLLATERAL

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