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Delhi’s Pride AMetro Ride

Explore the growth and impact of Delhi Metro, the lifeline of Delhi-NCR, with its operational corridors, gender-wise distribution, last-mile connectivity, and more.

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Delhi’s Pride AMetro Ride

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  1. DELHI METRO Delhi’s Pride AMetro Ride A Presentation on TRAIN WRAPS & inside TRAIN BRANDING

  2. INTRODUCTION • Delhi, NCR is the 7th biggest urban agglomeration in the world with a population of 23 million people. • Delhi Metro is the lifeline of the NCR and connects Delhi, Gurgaon, Noida, Faridabad and Ghaziabad. • DMRC made operational its first section of Phase-I on 25th Dec 2002.

  3. OPERATIONAL CORRIDORS

  4. Present Day Train Services • 2.18 minutes frequency during peak hours. • Trains operated from 6 am to 11.30 pm • Ridership 28 lakh per day • 19 hours of operation • Diversified customer base • Wide range of opportunity • Clean Environment

  5. GENDER-WISE DISTRIBUTION Gender wise Out of 24.59% female passengers only 26.30% travelled with the family/friends and 73.70% travelled alone i.e. 18.12% of total passenger. Female Passenger Bifurcation Yester year: Travelling alone: 86.48% Others:13.52% 25.32% of total passenger. Yester year: Male: 70.71% Female: 29.29%

  6. AGE-WISE DISTRIBUTION Age Group • It is seen that max. 53.54% are in the age group of 20-30 years. • 92.57% are below age of 40 years. • 2.24% are above 50, of which 0.72% above 60. Yester year: 20-30 years:47% Below 40 years: 88% Above 50 years: 4% & above 60 years: 1%

  7. QUALIFICATION WISE PARTICIPATION 96.42% of total participant are literate in which max. 66.24%commuters are graduate.

  8. LAST MILE CONNECTIVITY “How commuters reach the stations generally?” 23.43% of total participants use their Own Vehicle to reach metro station closely followed by 21.15% who come by auto rickshaw. Yester year: Max. by Own vehicle: 20.32% followed by participated commuters. Source :DMRC

  9. OCCUPATION-WISE DISTRIBUTION Occupation wise It is observed that max. 62.84% arefrom service class. Yester year: Max. in Service: 61.29% Govt: 22.01% Private: 77.99% Service Class Bifurcation Source :DMRC

  10. MOBILE PHONE / HEAD PHONE What Kind of Phone do you use? 84%of commuters are the smart phone users. Do you use Head Phone/Ear Phone while travelling in Metro Station/Train? 58% has given the positive response for using the same while in metro. Source :DMRC

  11. IMPORTANT FACTS about Line – 2 (YELLOW LINE) (SAMAYPUR BADLI TO HUDA CITY CENTRE) crisscrossing North Delhi, CONNAUGHT PLACE, Central & South Delhi & Gurgaon • Total number of Rotem Trains (8 Bogies) : 2 {2 motorized (First and last) and 6 trailers} • Total number of BT Trains (6 Bogies) : 12 {2 motorized (First and last) and 4 trailers} • Total number of BT Trains (8 Bogies) : 50 {2 motorized (First and last) and 6 trailers} • Reserved Bogies for Ladies : Every First & Last Bogie • Seating Capacity per bogie : 48 Passengers • Standing capacity per bogie : 325 Passengers • Average Commuters per day : 19.91 lac • Total route length : 49.43 km (23.70 Km Underground & 25.73 km Elevated) • Total number of Stations : 37 (20 Stations Underground & 17 Stations Elevated) • Travel time : 75/80 Minutes • Average trips per Train per day : 11-12 Times (one way) • Frequency : 2-3 minutes in peak time Trains Available For Inside branding: 64 Trains Available For Wrapping: 8 Stations Name: Samaypur Badli, Rohini Sec 18 &19, Haiderpur Badli Mor, Jahangirpuri, Adarsh Nagar, Azad Pur, Model Town, GTB Nagar, VishwaVidyalaya, VidhanSabha, Civil Lines, Kashmere Gate, ChandniChowk, ChawriBazar, New Delhi, Rajiv Chowk, Patel Chowk, Central Sectt., UdyogBhawan, Race Course, JorBagh, I.N.A, A.I.I.M.S, Green Park, HauzKhas, Malviya Nagar, Saket, QutabMinar, Chhatarpur, Sultanpur, Ghitorni, ArjanGarh, Guru Dronacharya, Sikandarpur, MG Road, IFFCO Chowk, Huda City Centre

  12. IMPORTANT FACTS about Line - 3 & 4 (blue line) (Dwarka to Noida / Vaishali) crisscrossing West, Central Delhi, Connaught Place, East Delhi & Noida • Total number of Rotem Trains (8 Bogies) : 31 {2 motorized (First and last) and 6 trailers} • Total number of BT Trains (6 Bogies) : 9 {2 motorized (First and last) and 4 trailers} • Total number of BT Trains (8 Bogies) : 31 {2 motorized (First and last) and 6 trailers} • Reserved Bogies for Ladies : Every First & Last Bogie • Seating Capacity per bogie : 48 Passengers • Standing capacity per bogie : 325 Passengers • Average Commuters per day : 20.95 lac • Total route length : 58.68 km (3.13 Km Underground & 55.55 km Elevated) • Total number of Stations : 51 (4 Stations Underground & 47 Stations Elevated) • Travel time : 80/90 Minutes • Average trips per Train per day : 10-11 Times (one way) • Frequency : 2-3 minutes in peak time Trains Available For Inside branding: 71 Trains Available For Wrapping: 9 Stations Name: Dwarka Sec 21 - Dwarka Sec 8 - Dwarka Sec 9 - Dwarka Sec 10 - Dwarka Sec 11 - Dwarka Sec 12 - Dwarka Sec 13 - Dwarka Sec 14 Dwarka - DwarkaMor - Nawada - Uttam Nagar West - Uttam Nagar East - Janakpuri West - Janakpuri East - Tilak Nagar - Subhash Nagar - Tagore Garden - Rajouri Garden - Ramesh Nagar - Moti Nagar - Kirti Nagar - Shadipur - Patel Nagar - Rajendra Place - Karol Bagh - Jhandewalan - R.K. Ashram Marg - Rajiv Chowk - Barakhamba Road - Mandi House - PragatiMaidan - Indraprastha - Yamuna Bank. To Noida-Akshardam Temple - Mayur Vihar I - Mayur Vihar Ext. - New Ashok Nagar - Noida Sec 15 - Noida Sec 16 - Noida Sec 18 - Botanical Garden - Golf Course - Noida City Centre (Sector 32). To Vaishali- Laxmi Nagar - Nirman Vihar - Preet Vihar - Karkarduma - Anand Vihar ISBT- Kaushambi - Vaishali.

  13. IMPORTANT FACTS about Line - 5 (GREEN line) (mundka to inderlok / KIRTI NAGAR) crisscrossing North West & West Delhi • Total number of Rotem-2 Trains (4 Bogies) : 23 {2 motorized (First and last) and 2 trailers} • Reserved Bogies for Ladies : One Bogie • Seating Capacity per bogie : 48 Passengers • Standing capacity per bogie : 325 Passengers • Average Commuters per day : 2.06 lac • Total route length : 18.81 km (Elevated) • Total number of Stations : 16 (Elevated) • Travel time : 28/30 minutes • Average trips per Train per day : 26-27 Times (one way) • Frequency : 3-4 minutes in peak time Trains Available For Inside branding: 23 Trains Available For Wrapping: 2 Stations Name: Mundka, Rajdhani Park, Nangloi Railway Station, Nangloi, Surajmal Stadium, Udyog Nagar, PeeraGarhi, Paschim Vihar (West), Paschim Vihar (East), MadiPur, Shivaji Park, Punjabi Bagh, Ashok Park Main & Inderlok To Kirti Nagar:- Satguru Ram Singh Marg & Kirti Nagar

  14. IMPORTANT FACTS about Line - 6 (voilet line) (KASHMERE GATE to ESCORTS MUJESAR - faridabad) crisscrossing Central Delhi & south Delhi • Total number of Rotem-2 Trains (6 Bogies) : 44 {2 motorized (First and last) and 4 trailers} • Reserved Bogies for Ladies : One Bogie • Seating Capacity per bogie : 48 Passengers • Standing capacity per bogie : 325 Passengers • Average Commuters per day : 5.57 lac • Total route length : 43.40 km (15.47 Km Underground & 27.93 km Elevated) • Total number of Stations : 32 (11 Stations Underground & 21 Stations Elevated) • Travel time : 71 minutes • Average trips per Train per day : 14-15 Times (one way) • Frequency : 3-4 minutes in peak time Trains Available For Inside branding: 44 Trains Available For Wrapping: 4 Stations Name: Kashmere Gate, LalQila, JamaMasjid, Delhi Gate, ITO, Mandi House, Janpath, Central Secretariat, Khan Market, Jawaharlal Nehru Stadium, Jangpura, Lajpat Nagar, Moolchand, Kailash Colony, Nehru Place, KalkajiMandir, GovindPuri, Okhla, Jasola Apollo, Sarita Vihar, Mohan Estate, Tughlakabad, Badarpur, Sarai, NHPC Chowk, MewlaMaharajpur, Sector 28, BadkhalMor, Faridabad Old, NeelamChowkAjronda, Bata Chowk & Escorts Mujesar - Faridabad

  15. IMPORTANT FACTS about Line - 8 (magenta line) (janakpuri west to botanical garden) Crisscrossing West Delhi, south Delhi & noida • Total number of Rotem-3 Trains (6 Bogies) : 29 {2 motorized (First and last) and 4 trailers} • Reserved Bogies for Ladies : One Bogie • Seating Capacity per bogie : 56 Passengers • Standing capacity per bogie : 325 Passengers • Average Commuters per day : • Total route length : 38.23 km (23.8 Km Underground & 14.43 km Elevated) • Total number of Stations : 25 (15 Stations Underground & 10 Stations Elevated) • Travel time : • Average trips per Train per day : • Frequency : 3-4 minutes in peak time Trains Available For Inside branding: 29 Trains Available For Wrapping: 3 Stations Name: Janakpuri West, DabriMor, DhasrathPuri, Palam, Sadaar Bazaar Cantonment, Terminal 1 IGI Airport, Shankar Vihar, Vasant Vihar, Munirka, R.K Puram, IIT Delhi, HauzKhas, Panchsheel Park, Chirag Delhi, Greater Kailash, Nehru Enclave, KalkajiMandir, Okhla NSIC, Sukhdev Vihar, JamiaMilliaIslamia, Okhla Vihar, Jasola Vihar ShaheenBagh, KalindiKunj, Okhla Bird Sanctuary & Botanical Garden

  16. TRAIN WRAPS Available on

  17. WHY train wraps? • Giant Moving Billboard - Can’t be ignored • A modern & new medium that turns heads • Delivers the entire city/ region than just a street / locality • Immediate & noticeable response • Fast & effective brand awareness.. • Beats Clutter • High Visibility- Prominent size • Delivers a varied audience both fixed and floating population • Powerful environment • Mass appeal • Cost Efficient- Long Shelf Life • Delivers both captive & transit audience • Higher OTS- higher retention • Excellent support medium (reinforcing)

  18. Rate for Train Wrapping Available on Line – 2 (YELLOW LINE), LINE – 3 & 4 (BLUE LINE), Line-6 (violet line) &Line-8 (magenta line) • For Line-2, 3 & 4 • Total Area is covered- Approx. 6600 sq.ft. for (6 coaches) • Per coach- Approx. 1100 sq.ft . • For Line-6 & 8 • Total Area is covered- Approx. 6000 sq.ft. for (6 coaches) • Per coach- Approx. 1000 sq.ft . Card Rates • For 6 Coaches:- Rs. 35 Lakh Per Train Per Month • Rs. 9 Lakh Per Train for Mounting & Printing Charges • For 8 Coaches:- Rs. 46 Lakh Per Train Per Month • Rs. 12 Lakh Per Train for Mounting & Printing Charges Taxes will be extra as applicable

  19. Rate for Train Wrapping Available on Line-5 (green line) • For Line 5 • Total Area is covered- Approx. 6000 sq.ft. for (6 coaches) • Per coach- Approx. 1000 sq.ft . Card Rates • For 4 Coaches:- Rs. 15 Lakh Per Train Per Month • Rs. 6 Lakh Per Train for Mounting & Printing Charges Taxes will be extra as applicable

  20. INSIDE TRAIN BRANDING Available on

  21. WHY ADVERTISE Inside DELHI METRO ? • Reaches consumers on the move • Captive audience • Prominent size - easily noticeable • Clutter free • Impactful environment • Mass appeal - convenient medium • Economical • In underground - no outside view • Higher frequency - higher retention • Excellent support medium (reinforcing)

  22. Details of ROTEM TRAINS available ON LINE- 2 & 3/4 AD Panels on inside walls of Metro Coaches NO. OF PANELS: 82 panels in each train with 6 coaches 110 panels in each train with 8 coaches Division: 13 Panels each in First & Last coach and 14 Panels each in Middle coaches SIZE: 514mm(width) x 204mm(height) (Non back-lit but sufficiently bright interiors) Rs. 5555/- Per Panel Per Month* COSTING Taxes will be extra as applicable

  23. Detail s of BOMBARDIER TRAINS available ON LINE – 2 & 3/4 AD Panels on inside walls of Metro Coaches NO. OF PANELS: 74 Lower Panels + 98 Upper Panels each in a train with 6 coaches 98 Lower Panels + 132 Upper Panels each in a train with 8 coaches Division of Lower Panels: 13 Panels each in First & Last coach and 12 Panels each in Middle coaches Division of Upper Panels: 15 Panels each in First & Last coach and 17 Panels each in Middle coaches Size of Lower Panel: 417mm(width) x 592mm(height) Size of Upper Panel: 767mm(width) x 109mm(height) (Non back-lit but sufficiently bright interiors) COSTING Rs. 22000/- Per Panel Set Per Month* 1 Panel Set Contains:- 2 Lower Panels + 2 or 3 Upper Panels Taxes will be extra as applicable

  24. Details of rotem -2 TRAINS available ON LINE – 5 AD Panels on inside walls of Metro Coaches NO. OF PANELS: 48 Lower Panels + 40 Upper Panels each in a train with 4 coaches Division of Lower Panels: 12 Panels in each coach Division of Upper Panels: : 10 Panels in each coach Size of Lower Panel: 534mm(width) x 530mm(height) Size of Upper Panel: 1090mm(width) x 204mm(height) 890mm(width) x 204mm(height) 700mm(width) x 204mm(height) (Non back-lit but sufficiently bright interiors) COSTING Rs. 15000/- Per Panel Set Per Month* 1 Panel Set Contains:- 2 Lower Panels +1 or 2 Upper Panels Taxes will be extra as applicable

  25. Details of rotem -2 TRAINS available ON LINE – 6 AD Panels on inside walls of Metro Coaches NO. OF PANELS: 72 Lower Panels + 60 Upper Panels each in a train with 6 coaches Division of Lower Panels: 12 Panels in each coach Division of Upper Panels: : 10 Panels in each coach Size of Lower Panel: 534mm(width) x 530mm(height) Size of Upper Panel: 1090mm(width) x 204mm(height) 890mm(width) x 204mm(height) 700mm(width) x 204mm(height) (Non back-lit but sufficiently bright interiors) COSTING Rs. 22000/- Per Panel Set Per Month* 1 Panel Set Contains:- 2 Lower Panels + 1 or 2 Upper Panels Taxes will be extra as applicable

  26. Details of rotem -3 TRAINS available ON LINE – 8 AD Panels on inside walls of Metro Coaches NO. OF PANELS: 72 Panels each in a train with 6 coaches Division of Pre-fabricated Panels: 12 Panels in each coach Size of Panel: 508 mm(width) x 338mm(height) (Non back-lit but sufficiently bright interiors) Rs. 8333/- Per Panel Per Month* COSTING Taxes will be extra as applicable

  27. Taxes will be extra as applicable Contd..

  28. Taxes will be extra as applicable Note :- The space availability will be given at the time of final booking/ confirmation.

  29. Terms and Conditions • All BOOKINGS ARE SUBJECT TO CONFIRMATION BY THE COMPANY. • PAYMENT OF DISPLAY & OTHER CHARGES PAYABLE IN ADVANCE. • MINIMUM CONTRACT PERIOD IS OF 3 MONTHS. • RATES CAN BE REVISED WITHOUT PRIOR NOTICE. • NO CANCELLATION WILL BE ACCEPTED DURING THE CONTRACT PERIOD. • TAXES EXTRA AS APPLICABLE.

  30. Call us today to get your brand noticed fast and effectively.

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