A Vulcan Mind Meld

1. A Vulcan Mind Meld ASIDIC Spring 2008 Meeting Concluding Session Dick Kaser VP, Content Information Today, Inc. kaser@infotoday.com

2. Will “Free Content” knock “For-Fee Content” out of geosynchronous orbit? Is User Generated Content (UGC) a super nova or a new galaxy? Will Open Access (OA) warp the space-time continuum of Traditional Publishing? Will Full Text Searching rocket past Abstracting and Indexing Services? Is Google–Yahoo–Microsoft (GYM) The Evil Empire or part of The Federation? Will libraries move from Venus to Mars? ASIDIC 2008

4. It’s time for a . . . POP QUIZ

7. “Think!” (originally composed by Merv Griffin as “A Time for Tony” . . .)

9. “jeopardy theme” video results 1-20 of about 100

12. “Merv Griffin estimated that the Jeopardy! theme song earned him royalties of over $70 million.” --Wikipedia “Think!” Damages the Market  = = | = =  Reinforces Work’s Value

13. What kind of information consumer are you?

14. Ignore age & gender A

15. Ignore age & gender B

16. Ignore age & gender C

17. Ignore age & gender D

18. Who are your customers? Who are your users?

19. SURVEY SAID . . .

20. Pew Types Pew Internet & American Life Project: Internet Typology Study

21. Pew Types Take the Test Yourself: http://www.pewinternet.org/

22. BSEC Pew ASIDIC Survey: C TOTAL: 18% Change your answer?

23. BSEC Pew ASIDIC Survey: B TOTAL: 34% Change your answer?

24. BSEC Pew ASIDIC Survey: A TOTAL: 49% Change your answer?

25. BSEC Pew XXXXXXXXXXXX ASIDIC Survey: D Neither Pew nor BSEC considered Baby Boomers and Millennials per se.

26. SURVEY GAVE YOU . . .

27. Will “Free Content” knock “For-Fee Content” out of geosynchronous orbit? Is User Generated Content (UGC) a super nova or a new galaxy? Will Open Access (OA) warp the space-time continuum of Traditional Publishing? Will Full Text Searching rocket past Abstracting and Indexing Services? Is Google–Yahoo–Microsoft (GYM) The Evil Empire or part of The Federation? ASIDIC 2008

31. Fee vs. Free

32. “Most of the time, the ad model replaces the subscription model, but the need for accuracy at an affordable price pushed Zoom to go free.” – John McGovern “There will always be some very rich, deep content that will never be free.” Jeff Massa “Openness at NYT led to increased traffic . . . One of the only ones who could do this.” -- Barry Parr Fee vs. Free Recommend by David Smith: “Free! Why $0.00 Is the Future of Business,” By Chris Anderson, Wired magazine http://www.wired.com/techbiz/it/magazine/16-03/ff_free

33. Change you answer? Fee vs. Free

34. User-Generated Content

35. “The Power of the Experts is coming with Web 3.0.” -- Marcia Taylor “Closed and proprietary systems are under siege and being disrupted. . . . USG can go deep and wide. . . . But is it primetime yet? Can you make any money from it?” -- Jim Fowler “USG is nice, but not really selling . . . There is a resurgence of brand name content.” -- Art Bushnel “Support DIY, manage trust, openness; disintermediate or be disintermediated.” -- Reid Conrad User-Generated Content

36. Change you answer? User-Generated Content

37. Open Access

38. “The future is not bright for any entity that charges for access . . . There is a dim future, too, for traditional libraries.” -- Rick Anderson “Free access to research is an idea that has merit, but Open Access needs to prove it can succeed. . . Unfunded mandates are no way to achieve OA in a sustainable way.” -- Tim Ingoldsby “Our industry sometimes moves too slow, because they want reassurance it’s okay.” -- Darrell Gunter “If it ain’t broke . . .” Karen Hunter Open Access

39. Change you answer? Open Access

40. Full-Text Search vs. A&I

41. “There is a 10x increase in stickiness for sites with concept indexing.” -- Diane Burley “It’s not just text, but images and video . . . A&I has a great future. . . . The value is in the ontology.” – David Smith “Structured and unstructured data creates a fingerprint.” – Darrell Gunter Full-Text vs. A&I

42. Change you answer? Full Text vs. A&I

43. Google Yahoo! MSN . . .

44. “Whether to fear Google depends on what you are trying to accomplish, the relationships you want to achieve and your business goals.” – Rich Laundry “Google does not predominate for research” – Jane Burke “Google may not work for higher ed, but it works nice for lower ed.” – Jim Fowler “Millennials go to Google first . . . The library is a good place to go if you have several months. -- Lynn Connaway Google Yahoo! MSN

45. Change you answer? Google Yahoo! MSN

46. A Vulcan Mind Meld ASIDIC Spring 2008 Meeting Concluding Session Dick Kaser VP, Content Information Today, Inc. kaser@infotoday.com