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Sample Kwanzoo Pilot Campaign

Sample Kwanzoo Pilot Campaign. Monthly Fixed : Tech Fee = $ 999 per month (paid to Kwanzoo) Monthly Variable : Impression Fees = $1000 for 1M impressions (paid to Kwanzoo)

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Sample Kwanzoo Pilot Campaign

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  1. Sample Kwanzoo Pilot Campaign • Monthly Fixed: • Tech Fee = $999 per month (paid to Kwanzoo) • Monthly Variable: • Impression Fees = $1000 for 1M impressions (paid to Kwanzoo) • Campaign Mgmt Fees = $1050 ($15% of media spend) (paid to your Agency or to Kwanzoo) • Media Spend = $7000 (paid to Ad Networks, Exchanges, Publishers) • Total: $10,049 per month (plus one-time creative dev fees) • Goals: • Generate 30% higher lead conversions versus typical banner ads(e.g. 100 leads with banner ads => 130 leads with Kwanzoo tech.) • Generate more leads for same media budget • Demonstrate same / better quality of leads via strong Lead-to-Marketing Qualified Lead (MQL) conversion rates in follow-on months • Leverage real-time bidding (RTB) to spend on media more wisely, and open up new audiences to your products / services

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