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CVS: NOW. Roxanna Brandao. Jim Ferrara. Vision: We strive to improve the quality of human life. Mission: We provide expect care and innovative solutions in pharmacy and health care that are effective and easy for our customers. Our Values:
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CVS: NOW Roxanna Brandao Jim Ferrara
Vision: We strive to improve the quality of human life. Mission: We provide expect care and innovative solutions in pharmacy and health care that are effective and easy for our customers. Our Values: Accountability, Respect, Integrity, Openness and Teamwork
History First retail store opened in 1963 in Lowell, Mass. In 1967, CVS opened it’s first pharmacy store. Headquarters located in Woonsocket, RI Largest retail provider of prescriptions in the nation. June 1999: Acquired Soma.com, a web startup, for $30 million in stock. August 1999: Launched CVS.com, first fully integrated online pharmacy in the U.S.
CVS Today Largest provider of prescriptions and retail pharmacy in the nation. Operates more than 6,900 CVS/pharmacy. Comprised of its Caremark Pharmacy Services division- Pharmacy benefit management, mail order and specialty pharmacy division, its retail-based health clinic subsidiary, MinuteClinic and its online pharmacy- CVS.com. The company currently has approximately 190,000 employees. CVS offers a range of general merchandise including over-the-counter drugs, beauty and personal care products, seasonal merchandise, greeting cards and convenience foods
Major Competitors Walgreens Rite Aid Drugstore.com Walmart Kroger Co. Albertson’s Inc.
SWOT Analysis- NowStrengths • Over 6,300 stores & 1 billion prescriptions • Acquired Eckerd Health Services in 2004 • Merge with Caremark Rx in 2007 • Convenience • MinuteClinics
Weaknesses High Prices Generic Drugs Acquisition Integration
Opportunities Market to Hispanic Markets Prescription Refills in Spanish Market to Senior Citizens Health After 60 Pack Your Bag
Threats Increased Sales of Medco “Medco is taking business from ‘all the other PBMs,’ including health insurers' in-house drug-benefit operations and rivals CVS Caremark” Mergers & Partnerships of RiteAid Growth of Walgreen’s Poor Economy
Problem Statement • How can CVS strive and grow as the market leader in the healthcare industry during these economic downturns?
Strategic Recommendation Offer a free prescription history to customers with any remaining funds from their Flexible Spending Account (FSA) that they are eligible to spend. Continue using ExtraCare program in rewarding shoppers with savings and coupons Expand stores that offer MinuteClinic services Reduce prices of Generic Drugs
Investment RecommendationBUY • Fortune 500 – 24th in 2008 • 2008 Same store sales – increase 3.7% storewide (4.6% increase in pharmacy) • 4th Quarter 2008 • 17 % increase in sales • 6.4% increase in stock price