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T h i s i s U s – S a le s E d u ca t i on F o u n d a t i on

Learn about Sales Education Foundation (SEF), founded in 2007 by Howard and Sally Stevens, aiming to promote sales education, debunk stereotypes, and connect industry with academia. SEF offers resources, research, events, and supports universities in teaching professional sales.

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T h i s i s U s – S a le s E d u ca t i on F o u n d a t i on

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  1. Thisis Us– SalesEducationFoundation

  2. WhoCreatedSEFandWhy? 2 • SEFwasfoundedin2007by HowardandSallyStevensfrom HRChally,nowpartofthenewGrowthPlayorganization • Theirgoalwas to establishaFoundationthatwould: • Encourageuniversitiesto teachprofessional sales • Develop recognitionof professional salesasadriver of theUSeconomy • Debunkpublicperceptionofsales profession

  3. Our Goals 3 • Provide supportfor salesspecificresearchwith a minimum of $10,000awarded annually • Strengthenrelationsbetweenindustryandacademia byincreasingawarenessofuniversitySales programs • Createa platformfor universitySales programstogain worldwideexposure (SEFANNUALmagazine) • EncouragemorePh.D. candidatesto studyProfessional Sales • Advocatefor qualitysalespracticestostrengthen publicperceptionand awarenessofsalescareers • “Elevate thesalesprofession”

  4. ResourcesFor Industry 4 • Sales EducationFoundationwebsite • HousesSEFANNUALmagazinefeaturing“Top Universitiesfor ProfessionalSales Education”listing- used bycorporaterecruitersandindustryprofessionals toidentifysalesprogramsinUSandabroad • DedicatedSalesresearchsectionprovidesaccessto practicalresearchintosalesindustryconcerns • Upcomingeventspostsdatesandlinksfor university salescompetitions,conferencesand relatedevents • Salescompetitionsprovidecorporateopportunities toparticipatewithstudentsandprograms

  5. Conduitof Informationfor Industry 5 • SEFcanassistcompanieswithmaking connectionsatuniversitySalesprogramsand providedataon: • Universitieswithaformallyrecognized sales program • Focusareasof Sales programs • Salescompetitions • Sales programsunder development

  6. CorporateDemandisStrong 6 • Whathave we learned? • Over 60%offirst-time salespeopleresign or are terminatedwithinthefirstyear causing companiesto losemillions ofdollarsannually • Surveyfindingsreportsalesgraduatesramp up 50%faster andturn over30%less • Universitiesreporthighdemandfor sales graduateswithaveragejobplacement+94%

  7. LeadersCommentonHiringSalesGrads 7 Whatarecompaniessayingaboutthe benefits ofhiringsales programgraduates? “Theseemployees havegainedvaluable, salesspecific exposureand perspective.Havingnewgraduateswith thisexperiencehelps toincreasetheinternallearning curve.We’reableto reachourgoalsmuchmorequickly.” “Thegraduateshaveamindsetofconsultativeselling– theyunderstandhowtoasktherightquestions.They rampup significantlyfaster intheprocess.Theyare easier totrainbecausetheyalreadycomprehendthe process.”

  8. Ready to explore!

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