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Module 2

Module 2. Social Media Dashboard. You Need a Social Media Dashboard HootSuite Monitor Your Town Monitor Buy and Sell Keywords How to HootSuite Guide. Manage Multiple Social Media Accounts. Your Social Media Plan. Your 2010 Real Estate Social Media Plan. Power Tip You need a

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Module 2

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  1. Module 2 Social Media Dashboard

  2. You Need a Social Media Dashboard HootSuite Monitor Your Town Monitor Buy and Sell Keywords How to HootSuite Guide

  3. Manage Multiple Social Media Accounts

  4. Your Social Media Plan Your 2010 Real Estate Social Media Plan www.smmcamp.com

  5. Power Tip You need a Management Dashboard

  6. Go to www.RossHair.com/Hoot and open an account

  7. 1 – Active Listen to the Conversation

  8. Filter Billions of Conversations

  9. 2 - HootSuite

  10. Add Your Social Network Accounts

  11. Add a Keyword Search for Your Town

  12. Add a Keyword Search for Your Buy and Sell Keywords

  13. Add a RSS Feed to LinedIn and Twitter

  14. 3 - Monitor Your Town

  15. Power Tip … Set up a catch all keyword for your town

  16. Your Local Town Local News Feed Look for active users and retweet Find local news providers and retweet

  17. 4 - Monitor Buy and Sell Keywords

  18. Listen (for buying and selling signals)

  19. Real Time Search on Every Social Network

  20. Advanced Search Categories -

  21. What to Listen For …

  22. Power Tips … Keywords are Key RADIO WIIFM Cater to Interests (this is very different to Google)

  23. Home Buyer and Seller Keywords “Moving to …” “house hunting” “ … to open house” “new home”

  24. Realtor Keywords (if you want Realtors as clients) “Realtor” “Open House” “short sale” Use industry jargon

  25. What are YOUR Business Keywords? “ …” “ … ” “ … ”

  26. Power Tip People with Emotional Needs Act Now

  27. Plumbing Issues

  28. Damaged Phone

  29. Health “feeling unhealthy” “need to lose a few pounds” “juice fast” “hate dieting”

  30. Identify a need … And solve a problem

  31. “I need a ______________”

  32. Need Social Media Services

  33. Get the Sale …

  34. Power Tips … Don’t Rush In Be Social Do your social research

  35. Invitation to Conversation

  36. Identify an interest on their social profile … and make a common connection

  37. Power Tip … Use a lead to pitch your social media services

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