1 / 21

Marketing & Development Programme

Our vision is to be recognized as the Adventure Capital UK by 2012 by developing, promoting, and selling sustainable outdoor experiences to achieve economic prosperity. Our Marketing & Development Programme offers funding, sector support, and strategic events to drive growth in the outdoor industries. We also provide market appraisal, product development recommendations, and capital development projects to highlight the best prospects for investment. Join us in making Cumbria and NW the ultimate outdoor destinations!

tonit
Download Presentation

Marketing & Development Programme

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing & Development Programme

  2. Vision To be recognised as Adventure Capital UK by 2012 by working in partnership to develop, promote & sell sustainable world class outdoor experiences to achieve economic prosperity.

  3. AdCap 1, 2 & 3 Funding

  4. AdCap1 Capital Development Event Support Feasibility Studies Marketing Sector Support

  5. AdCap1 Capital Development Event Support Feasibility Studies 10 events financially supported with £80 0001:7 leverage funding 1:20 ROI 4 capital development projects financially supported with £135 000 1:4 leverage 5 feasibility studies financially supported with £25 000 1:4 leverage

  6. AdCap1 Sector DevelopmentIndustry conference 26th June - 70 delegates from 50 businessesOutdoor accreditation scheme ROAM - 21 membersOutdoor Industries Working Group 4 meeting annually - 15 active membersBringing AdCap to:Cumbria 2012 & NW 2012 Cumbria & NW Sports PartnershipCumbria Countryside Access PartnershipCumbria Commonwealth Championships Cumbria Cycling Committee

  7. Learnings & Research from AdCap1 Tribal Research – NW, Cumbria & AdCap: More strategic direction required Commission developments & events Focus on selling as well as marketing Market Appraisal: Identification of best prospects for growth Highlighting the best locations and opportunities for investment Make recommendations for product development and product that is ready for marketing

  8. AdCap 2 Marketing & Event Support £800k over 3 years, from ERDF, new money for Cumbria. However, £800k match needed over 3 years:

  9. AdCap 2 EventsAdCap2 will support the following strategic events, who in turn can provide match funding:Great North SwimKendal Mountain FestivalKeswick Mountain Festival

  10. AdCap2 Marketing Joint promotion with partners Joint promotions with activity providers AdCap Guide Consumer exhibitions Working in partnership travel agents Press National or Specialist Advertising PR Social Marketing

  11. AdCap 3 Capital Development£4.250m over 3 years 2009-12Match £4.250m

  12. AdCap3 Hubs Eden Source to Sea HW Cycle Path New Routes Cumbria Cycle Way National Centre for the Outdoors Kendal to Keswick Thirlmere Round Areas for development C2C MB Route Outdoor Sports Village Lune Valley Cycle Way

  13. AdCap3 Capital Development - Year OneFeasibility StudiesNational Centre for the OutdoorsWindermere Waterside Improvements and Water HubKeswick Adventure Hub Kendal Outdoor Sports VillageNew Attractions: Canyon Swing-Bungee; Via Ferrata indoor/outdoor; Boulder Park, MonorailDevelopmentCoast 2 Coast Mountain Bike RouteThe Cumbria CyclewayThe Lune Valley Cycleway

  14. AdCap3 Capital Development - Year TwoDevelopmentWindermere Waterside Improvements/Adventure HubKeswick Adventure HubKendal to Keswick CyclewayPenrith Cycle HubAccess for all to AdventureGreat North CycleDabbler fun options

  15. AdCap3 Capital Development - Year ThreeDevelopmentWhinlatter and Grizedale additional cycle routesThirlmere Cycleway Road crossingsHadrian’s Wall Cycle PathDabbler fun options

  16. Next steps • 1-1 stakeholder meetings • Obtain match funding - Phase 2 marketing and events • Phase 3 development project ideas & plans • Conduct Market Appraisal - Planning Solutions Consulting Limited. Kevin Brown, MD will be in contact with stakeholders. • Strategy & Ops groups to be established including Chair and Ambassadors

  17. Any Questions?

  18. Strategic fit NWDA North West Regional Economic Strategy - Business Theme • develop growth and innovation in the tourism sector through the continued implementation of the Regional Tourism Strategy Cumbria Economic Plan - Business Support • Tourism – A thriving tourism economy generating higher paying jobs and higher GVA through increased spend, in which all areas of the county can share. • Outdoor sport, education and recreation – Cumbria is internationally recognised as the Adventure Capital of the UK.

  19. Research

  20. Research

  21. Research

More Related