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Social Selling LinkedIn Case Study

The last few years have seen the sales sphere undergo dramatic changes with the adoption of Web 2.0 and social media. The latter has been singlehandedly responsible for increasing the scale and reach of your networks. Web 2.0 has transformed the way we interact, with the buying process starting and ending online. No face-to-face meetings. Social selling (or Sales 2.0), is the response to these changes that have occurred in customer behavior and the buying process. How does LinkedIn fit into this? Consider for a moment that you’ve turned on your laptop on a Monday morning. Logging in to your LinkedIn account you find a “request to connect” from a potential client halfway across the world. You accept his/her request. An hour or two later you get an enquiry from your new connection for information about your products or services, a joint-venture proposal or some other details which could lead to a mutually beneficial business relationship. This is a classic example of social selling via LinkedIn. Instead of relying on traditional methods such as referrals, you get leads from clients business owners interested in building a relationship with you, with the likelihood of culminating in a sale. To read the rest visit our solomoIT Academy blog site and view our 5 parts series on LinkedIn L.E.A.D.S.

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Social Selling LinkedIn Case Study

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  1. Social Selling (Sales 2.0): LinkedIn – Case Study – Aug 2013 Presented by: Logan Nathan

  2. Digital Marketing Success in 2013 and beyond… Its all about referral LEADS

  3. Social Media for Business - Facts in 2013 • 89% Business exposure • 64% Lead Generation • 69% Marketplace intelligence • 62% SEO increase • 62% Reduced expenses

  4. What is Social Selling? A Growing Sales Technique: BuildingTimely Referral LEADS

  5. What is Social Selling? LEADS

  6. What is Social Selling? Transparency Relationship Uniqueness Simplicity Timing LEADS

  7. What is Social Selling? Sharing Openness Communication Intelligence Activity Leadership Transparency Relationship Uniqueness Simplicity Timing LEADS

  8. Why Social Selling? FUNDAMENTALS are….. Broken on Traditional Sales

  9. Why Social Selling (Sales 2.0)? • Finding your Products/Services • Understanding your Products/Services • Networking beyond traditional means • Demand for better Products/Services for LESS • Access to Information Instantly • Mobile devices • Education available globally • No Borders/Barriers • Technology Enablers – Social Local & Mobile • Available 24 x 7 • Leaders to role model • Smart Mobile Innovation

  10. Why Social Selling? The Power of Social Media

  11. Why Social Selling? The Power of Social Media

  12. Social Selling – How? Intelligence Gathering News Updates Finding Target Market Leverage Your UBPs Utilising Key Social Platforms Educating Yourself Networking in the Community Connecting beyond boarders Engaging with Target Market Relationship Addict Timely Referrals

  13. Social Selling – Building… Transparency Relationship Uniqueness Simplicity Timing

  14. The Global de-facto B2B Professional Networking Platform A Case Study

  15. It’s reach… (in Australia Feb 13)

  16. A different approach…

  17. Over 35% decision makers!

  18. Wide Range of Skills……

  19. Social Selling – Building… Transparency Relationship Uniqueness Simplicity Timing

  20. Building TRUST... Transparency Personal Profile Your Biz Reputation (Paid Vs Free) Keywords Be found by Target Market Organic Network Growth The Foundation – Reputation Online!

  21. Building TRUST... Transparency Influencers News Channel(s) Personal Profile Your Biz Education Your Biz Reputation (Paid Vs Free) Keywords Be found by Target Market Organic Network Growth Role Modelling Widen your network knowledge Trending News Contents The Foundation – Reputation Online!

  22. Building TRUST... Transparency Influencers News Channel(s) Special Interest Groups Company Page(s) Personal Profile Your Biz Community Your Biz Education Your Biz Reputation (Paid Vs Free) Keywords Be found by Target Market Organic Network Growth Role Modelling Widen your network knowledge Trending News Contents Following Targeted Companies & Groups The Foundation – Reputation Online!

  23. Social Selling – Building… Transparency Relationship Uniqueness Simplicity Timing

  24. Building TRUST... Relationship The Rest! 3rd Level 1st Level 2nd Level 12,000,000+ 560,000+ 1500+ 200M+ & Growing? Your Personal Reputation!

  25. Building TRUST... Relationship Members Groups 200M+ & Growing? 50+ 2,000,000+ Your Group Reputation!

  26. Building TRUST... Relationship Company Products/Services Followers 200+ Your Company Reputation!

  27. Social Selling – Building… Transparency Relationship Uniqueness Simplicity Timing

  28. Building TRUST... Uniqueness Personal Updates Company Updates Group Updates Your Unique Skills Contributions!

  29. Building TRUST... Uniqueness Personal Updates Company Updates Group Updates Your Unique Skills Contributions!

  30. Social Selling – Building… Transparency Relationship Uniqueness Simplicity Timing

  31. Building TRUST... Simplicity Impact The visual Attractions Keywords Layman Practical Analogy Pain Prescription Pills Leverage LinkedIn YourProfile to ALL STAR status Visual, Auditory, Kinaesthetic

  32. Social Selling – Building… Transparency Relationship Uniqueness Simplicity Timing

  33. Building TRUST... Timing • Timely Updates • Innovative Approach • Manage Profile/Company/SIG • Integrate KEY Messages • Network your UBPs • Gather Intelligence Timing is everything!

  34. Social Media Management Platform... • Manage key Social Media platforms • LinkedIn, Facebook and Twitter • Overall dashboard Monitoring • Scheduling your posts • 30 days FREE trial • Read OUR ARTICLES • Start HERE Used by 7M+ users globally

  35. Feel free to send me A Network Connect Request Follow solomoIT academy Company Page for LinkedIn Tips Thank you

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