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Things to Learn from Top Successful B2B Brands of 2019

The B2B e-commerce is growing rapidly and every year brands reach the epitome of success due to smart marketing tactics, business networking and implementing digital innovations at work. According to a recent report, experts forecasted that the worldwide B2B marketplace will generate a revenue of around 6.7 trillion US$ by 2020.

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Things to Learn from Top Successful B2B Brands of 2019

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  1. Things to Learn from Top Successful B2B Brands of 2019

  2. The B2B e-commerce is growing rapidly and every year brands reach the epitome of success due to smart marketing tactics, business implementing digital innovations at work. According to a recent report, experts forecasted that the worldwide B2B marketplace will generate a revenue of around 6.7 trillion US$ by 2020. networking and If you’re also looking to join the cream of this $6.7 trillion pie, you will have to take some important notes. Read on below to find out top tips that some of the most successful B2B brands of 2019 follow to streamline their business:

  3. 1. EDUCATING THEIR CUSTOMERS Almost all of the top B2B brands right now practice the most important strategy – educating their customers. If you don’t provide users with the complete information about your products, they will end up exploring other brands or more likelyyourcompetitors.

  4. Many successful businesses have transformed from just user-portals to complete educational websites or mobile apps with product descriptions, promotions and information that provide value to customers. Previously, this info was conveyed through phone calls or one-on-one conversations everything is digital nowadays, you need to have everything presented online. Some of the top B2B websites include: but since

  5. • Blogs • Tools • Specifications about the product • Purchasing guides • Size/product/material charts • Video tutorials • User guides/How to’s • User Testimonials and Reviews

  6. 2. MIGRATING TO ONLINE CHANNELS How often do you see customers making phone calls for any queries or purchases? With the trend of offline channels rapidly decreasing, migrating to online channels giving users an upper hand in this technology world. According to research, 92% of B2B buyers prefer to buy online instead of visiting stores or placing orders on phone. As you implement the digital channels, ensure that your customers are looked after 24/7. You can do that through: B2B businesses are

  7. • FAQs • Friendly User Interface • Chatbots • How-to-guides • Pop-ups foreasy navigation • Customer Representative Support through Emails

  8. 3. SOLVING PROBLEMS THROUGH TECHNOLOGY In comparison to B2C trading, B2B is a little more complicated when it comes to dealing with buyers, shipping orders and tracking their delivery. In most cases, there are higher chances of errors in the fulfilment of orders. In the past couple of years, B2B companies who have been successfully consistent with deliveries and meeting client expectations have solved most of their problems through technology.

  9. Brands are using ERP systems to create a strong e-commerce platform customer services and product deliveries. This helps them keep hold of customer data, their orders, credit limits and balances. Other than ERP, technology also automates a number of other processes. to incorporate better

  10. • Automatic Inventory that alerts customers the amount of stock of each product • A dashboard with complete information of each customers’ order process • Options fororder tracking • IoT based sensors in the warehouse to manage new and to-be-shipped products

  11. 4. ORGANIZING THEIR BUSINESS STRUCTURE You can’t just switch to an online platform and expect to work on the same business plan as you did with offline channels. B2B businesses that migrated to digital technology have re-aligned their business strategy and structured it within the organization. They also have reviewed all the employee roles and resources so they go along with the new system.

  12. 5. CREATING VALUE WITHIN YOUR SYSTEMS Despite being switched to digital platforms, B2B brands have managed to give more human-like experience to their customers transactions. They have focused on usability and site performance so users feel more comfortable with the interface. Other factors include: when making

  13. • Quick Search options • Efficient purchasing mechanism • Detailed product information • Business-like Checkout systems • Responsive designs that let customers take control of the system • Allow customers to manage everything on their own

  14. Many new businesses who have decided to step into the B2B e-commerce must take notes and inspiration from both B2C and B2B brands that have paved their way to success. Since B2B involves more commitment and longer relationships with business clients, businesses must be prepared to adapt changes, scalability and expansion over time.

  15. Thank You Visit: www.exporthub.org

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