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CardioProtector Version 2.0

CardioProtector.net Version 2.0. dr.fazal@mrilimited.com Tel: +4932212615979, +441216600153, +971504406369 www.cardioprotector.net. MISSION A Big Impact With A Small Device.

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CardioProtector Version 2.0

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  1. CardioProtector.netVersion 2.0 dr.fazal@mrilimited.com Tel: +4932212615979, +441216600153, +971504406369www.cardioprotector.net

  2. MISSION A Big Impact With A Small Device • Did you know that every year the world invests more than a TRILLION Dollars in tackling the global impact of cardiovascular diseases. Yet… • 5.6% of the population dies from Sudden Cardiac Death (SCD) • Millions suffer irreversible myocardial injuries from sophisticated interventional cardiology procedures such as angioplasty & bypass • Continuing exposure to pathogens, viruses, oxidants and even your daily prescription drugs injure your body and accelerate aging on a daily basis. OUR VISION Can our State-of-Health do better than what we’ve gotten used to? Well, in the next 20 entertaining minutes, I’m going to show you how our vision will change that.

  3. What do they have in common? Jogging Guru Marathon Runner Alem Techale World Champion Runner 18-year-old Sudden Cardiac Death

  4. Milliseconds! Do they mean anything? In Olympics they mean the difference between triumph and defeat

  5. Do you know the hidden cost of these cardiology procedures? Heart Bypass Surgery Coronary Angioplasty Irreversible Ischemia Reperfusion Injury to your heart

  6. Do you know the hidden cost of living the life? Viruses Pathogens Oxidants Daily biological insults to organs of your body

  7. Is there a solution for…… • Protecting your heart from sudden cardiac death? • Shaving off a few milliseconds from your last inches to triumph? • Preventing your heart from reperfusion injury during surgical procedures? • Increasing overall threshold of your organs for tolerating daily biological insults? Let’s first see if there’s one in the multi-trillion dollar global healthcare industry

  8. The world will spend…… • $200 Billion on Cardiovascular drugs & devices in 2010 • $187 Billion on Neutraceuticals in 2010 AND • $586.3 Billion on Weight Loss products & services in 2014 But does the TRILLION prevent you from the hazards of living the life full size?

  9. Is there a solution for those pain points with the multi-trillion dollar global healthcare industry? NO

  10. Finally, do you have a loved one who suddenly died of cardiac arrest? I am sure everyone has one. I had one. My brother… He was like my father to me. Well more than a father. On a darkest day of my life in the summer of 2006, I received a phone call. He was no more. Passed away while shopping in a mall with the shopping basket in his hand. The hospital with world’s best medical care was minutes away. No one could do anything. I wish I had invented ORIP within his lifetime. He would perhaps still be with us. But, I will not let his death go in vain. CardioProtector is inspired by his life and his untimely death.

  11. CardioProtector: The Solution • Based on ORIP (Optimal Remote Ischemic Preconditioning) technology platform • Harnessing body’s innate power of ischemic preconditioning • Proven effects in clinical trials reported in the top medical journals(Lancet, NEJM, JAMA, BMJ, Circulation, etc.) • Non-invasive and very easy to use • Low cost yet extremely broad overall health benefits • No side effects • Most suitable for Wellness Industry

  12. CardioProtector : The Technology • A potent modulator of Nuclear Factor Kappa B (NF-Kappa B) • NF-Kappa B regulates over 300 genes involved in inflammation, tissue repair & aging • NF-Kappa B plays crucial & almost universal role in all diseases • NF-Kappa B related diseases include cancers, chronic inflammation, diabetes, autoimmune, cardiovascular, etc. • NF-Kappa B inhibition decelerates and even reverses aging • NF-Kappa B regulation without side effects • By regulating NF-Kappa B activity CardioProtector has unprecedented impact on health, wellness and longevity. First & the most powerful technology to control NF-Kappa B activity non-invasively & with zero adverse effects

  13. CardioProtector: The Products • CardioProtector Lite • User-friendly home use device • Highly portable and easy compliance • Used on user’s wrist • Non-invasive and safe • Low cost compared to pharmaceuticals or nutraceuticals • CardioProtectorPro • Designed for use in Wellness Centers worldwide • Networked for easy user tracking • Robust device design for tough handling • Web support to the regular members of Wellness Centers

  14. CardioProtector Lite: The €99 revolution…. Now placing the revolution in your hand…… Well literally….. See for yourself……

  15. CardioProtector Lite: Small Device Big Impact • Non-invasive user friendly device • Potent defense against lifestyle diseases • Hybrid device: Diagnostic & Therapeutic • Delivers & tracks ORIP Therapy sessions • Organs tolerate biological insults better • Benefits extend to all organs • Reduces post surgical reperfusion injury risk • Reduces sudden cardiac death risk • Decelerates aging • Improves athletic performance in extreme sport The list of benefits goes on and on ……

  16. CardioProtector Lite: How it works? A CardioProtector video movie is available on CardioProtector Website

  17. CardioProtector : NF-Kappa B Regulation NF-Kappa B NF-Kappa B Active Inactive Over 300 Genes Over 300 Genes Diseases Caused Aging Prevent Diseases Decelerate Aging Safest positive regulation of 300 disease-preventing & anti-aging genes is an unprecedented feat that no drug could yet achieve

  18. Competition & Intellectual Property • At least three groups have pending patents • The competing patents do not claim the novel features of CardioProtector • A US company, IC Therapeutics, Inc. is developing ischemic conditioning device • IC Therapeutics device will take several years to enter the market • There is no device similar to CardioProtector either on market or in development • CardioProtector patent claims a more advanced device than the competition • CardioProtector patent is pursued under accelerated examination procedure and expected to be granted within a year of funding Competition, although invisible at the present time, may be limited in future by the CardioProtector patent

  19. Marketing: The Wellness Revolution • Wellness is money consumers spend to make them feel healthier, even when they are not ‘sick’ by any standard medical terms, to make them stronger, to afford them protection against impending sicknesses, lifestyle diseases, and to put off the symptoms of aging • According to recent SRI International Report • Wellness is a $2 Trillion industry globally • World’s 30 richest nations produce 289 million active wellness consumers • Majority Wellness Dollars are spent on warding off life style diseases & improve quality of life • CardioProtector is a perfect Wellness companion of the active wellness consumers Shaking up the Wellness Revolution

  20. CardioProtector Lite:The DRTV Marketing • Global Direct Response TV (DRTV) Marketing • Target launch in Europe in Nov. before the 2010 shopping season • DRTV Campaigns in Germany, Switzerland, Austria, UK & Ireland • Each DRTV flight will air infomercials in 3-4 markets for 5 weeks • First flight begins on Nov 15th and ends on 20th Dec 2010 • DRTV launch in Asia in 2011 • Launch in Americas in 2012 CardioProtector Lite is now ready for manufacturing and marketing

  21. Financials: Anatomy of DRTV Budgeting • Assumptions & Capitalization • CardioProtector Financial Projections Per Flight Each CardioProtector DRTV flight can generate almost 200% ROI

  22. Financials: Five Year Revenue Projections Only CardioProtector Lite is considered for financial analysis at the present time DRTV Campaigns *Revenues from Back-End Sales, Sports Training , Out-licensing & CardioProtector Pro are not included in the current analysis Because the investment is mostly for financing a very high return DRTV campaign, the profitability is projected in second year itself.

  23. The Financials : Valuation & Returns Only CardioProtector Lite is considered for financial analysis at the present time Return On Investment (ROI) & Net Present Value (NPV) Using DCF + Multiplier Methodology The valuation is conservative as it does not include other revenue streams from CardioProtector Pro and non-DRTV market segments

  24. Conclusion: A small device with a huge impact CardioProtector is a small device that can potentially have a huge impact on the global health and fitness industry, and also address several difficult to resolve pain points that the world has learned to live with. With CardoProtector it doesn’t have to be that way any more. Preventing SCDs, improving extreme athletic performance without steroids, preventing inevitable surgery-associated injuries to heart and other organs, enhancing body’s threshold to everyday biological insults, decelerating aging, all of which seemed impossible to achieve, are now possible to address with CardioProtector’s proprietary ORIP technology. The DRTV marketing strategy ensures early entry into market with unusually low investment for a potentially blockbuster technology healthcare product and yet ensures very high ROI. THANKS

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