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Partners Innovation Fund Approaching Investors. September 22, 2010. Approaching an Investor. NETWORKING Get an introduction Personal network Entrepreneurial organizations – WPI Venture Forum, MIT, TCN, ACG DO YOUR DILIGENCE Industry focus – have they done deals in the industry
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Partners Innovation FundApproaching Investors September 22, 2010
Approaching an Investor • NETWORKING • Get an introduction • Personal network • Entrepreneurial organizations – WPI Venture Forum, MIT, TCN, ACG • DO YOUR DILIGENCE • Industry focus – have they done deals in the industry • Size – average funding provided – initial, follow-on • Stage of development – concept, revenue, team • Referral path – introductions to others • Reputation • Experience, track record • Style & interaction with management • Process
Tools • Business Plan • Goal – GET THE 1ST MEETING • (GOAL OF MEETING – GET THE 2ND) • DYNAMIC PROCESS • SALES DOCUMENT • Presentation
Plan Components • Executive Summary • Definition of product/service • Define market - specifically your target markets • Define sales and marketing strategy • Define operational strategy • Management team • Financials • Appendix
Your Presentation • HOW MANY SLIDES? • Less is more but have some in reserve • SHORTER IS BETTER? • Clear and simple language – no jargon • Content, not bells and whistles • Crisp slides
Presentation Outline • Overview • The Problem • Your Solution • The Business Model • Technology – the magic sauce • Competition • Sales and Marketing • The Team • Financials • Milestones
What Not to Say • “We have no competition.” • “This is an $80 Billion market.” • “Even if we get 1% of the market we will be an $X million company.” • “We have talked to Medtronic, Siemens, Merck and Johnson and Johnson and they are all interested in our product.”
Robert J. Creeden, Managing PartnerPartners Innovation Fund(617) 954-9357rcreeden@partners.org www.partners.org/rvl(617) 954-9500