Is Branding Always Necessary?

1. Is Branding Always Necessary? Written by Lien Design ©2019 When you start a brand, one of the first things that is considered is a marketing campaign. Most companies will want to figure out the best way to get their products and services into the public eye to boost sales and recognition. Happy couple having fun while choosing food in the supermarket. Young happy man pushing shopping cart with his girlfriend inside However, there are a handful of successful companies who have become successful without doing any sort of marketing. These companies rely on word of mouth and other tactics to boost their brand. Let’s look at a few of those companies and find out how that’s working out for them.

2. Zara: This fashion brand has become a success without the help of marketing. They have built an empire based on their ability to analyze trends and consumer feedback. Zara targets men, women and children in big cities with their selection of affordable, high fashion items which they make available in limited editions to create a sense of urgency. They are also big on Influencer marketing as one of their finer moments included when the Duchess of Cambridge wore one of their dresses the day after her wedding to Prince William. Krispy Kreme: Everyone is familiar with this donut brand yet, if you look behind the brand, you will notice there is very little marketing supporting it. Rather, the brand relies on strong in store support with each worker providing excellent customer service. They also invest in unique, highly visible locations that have large windows that allows passers-by to see donut making firsthand.

3. Sriracha: This spicy Asian sauce is becoming one most won’t live without, yet if you look on social media, you will see there is very little marketing backing the product. CEO David Tran has long believed that it was more important to spend money on making a high-quality product as opposed to marketing. The company also relies on Influencers and distributed its product to Asian chefs before making it available to the masses. Many sung its praises which helped the sauce to increase in popularity.

4. Trader Joe’s: Trader Joe’s is another company remarkably devoid of any sort of social media presence. Rather than spend money on their marketing, they put it back into their store to make affordable and tasty healthy food. This, on top of offering delectable in store samples, a unique atmosphere and eliminating unpopular items regularly has all contributed to the company’s success. Of course, no company is completely without marketing techniques. Even if they don’t launch a full-fledged marketing campaign, they use have logos, web design, logo and packaging design and other tactics to attract customers and increase conversions. Whether you want an aggressive campaign, or you want to start with a subtle presence that builds over time, it can help to have an expert branding and design agency on your side. Lien Design is highly recommended for any of your design needs. Located in San Diego, CA, their years of expertise will help you establish an identity that grows strong no matter which direction you want to take it in. Let them help you start building your company from the ground up with results you are sure to be happy with. All images are property of their corresponding copyright and company. This article is for educational purposes only, not to promote any one company. WEBSITE: WWW.LIENDESIGN.COM