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NASDAQ:HOTJ www.hotj.com. September 2006. Safe Harbor Statement.
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NASDAQ:HOTJ www.hotj.com September 2006
Safe Harbor Statement We make forward-looking statements in this presentation which represent our expectations or beliefs about future events and financial performance. Forward-looking statements are identifiable by words such as “believe,” “anticipate,” “expect,” “intend,” “plan,” “will,” “may” and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Forward-looking statements are subject to known and unknown risks and uncertainties, including those described in the Company’s filings with the Securities and Exchange Commission. In addition, actual results could differ materially from those suggested by the forward-looking statements, and therefore you should not place undue reliance on the forward-looking statements.
Who We Are • Designs and markets branded jewelry in growing market • Exclusive jewelry licensees of Dame Elizabeth Taylor and Kathy Ireland. Jewelry brands include: • Elizabeth® • House of Taylor Jewelry® • Kathy Ireland Jewelry® Exclusively for House of Taylor Jewelry • Provides independent fine jewelry retailers worldwide with unique branding vehicle • Established, long-term supply relationships • Founded May 2005 by entities controlled by Dame Elizabeth Taylor and Kathy Ireland, and members of the Abramov family
A Unique Gem International recognition of Dame Elizabeth Taylor Branding power of Kathy Ireland Worldwide Experienced management team Beautiful, high quality jewelry
World-Renowned Elizabeth Taylor • Academy Award-winning actress synonymous with jewelry • Successful marketer of fragrances • Legendary fragrances, White Diamonds, Passion and Gardenia are historic in their successes • Respected activist and philanthropist • Owner of one of world’s largest and most valuable private jewelry collections • Virtually unmatched branding power worldwide
Branding Power of Kathy Ireland • $1 billion-plus annual retail sales of Kathy Ireland-branded consumer products • Kathy Ireland’s exclusive products and specialty brands are in more than 50,000 retail doors worldwide • Exceptionally strong brand recognition with women 18-49 with annual income above $50,000
Experienced Management Team • Jack Abramov – President & CEO • Seventeen years jewelry industry experience including manufacturing and diamond sourcing. Co-founded Techline Jewelry Inc. • Monty Abramov – EVP, Design Director • Twelve years creative jewelry design experience. Utilizing innovative CAD technology, launched “Original Diamond Handbag Collection,” “Players Club” and “Flower Power.” • Pauline Schneider – CFO • Previously VP Finance for PRB Gas Transportation Inc., where she saw company through early financing, IPO and two acquisitions.
Recent Operational Milestones • Robust inventory of 600-plus newly designed jewelry pieces ranging from entry level to premium and couture • Established relationships with nearly 135 independent retail organizations representing about 175 retail doors • Recruited and trained sales force with deep industry knowledge and existing retailer relationships • Completed product packaging, retail point-of-purchase displays, co-op advertising programs
Expanding Retail Door Penetration WA MT ME ND MN OR NH VT WI ID MA NY SD MI RI WY CT PA IA NJ NE NV MD OH DE IL IN UT CO WV DC CA VA KS MO KY NC TN OK AZ NM SC AR GA AL MS TX LA FL HI Retail Door Penetration
Retail Brand Strategy • Offer jewelry lines representing two of the world’s top branding personalities • Multi-brand product lines include exquisite collections from entry level to one-of a kind couture pieces • Reach entire spectrum of consumers by using different brands covering various price points • Provide retailers strong branding opportunity as they face competition from other non-core retail jewelry channels
Includes one of a kind pieces Classic Elegant Collectible $3,000 to $1 million+ The Brands • Frequently purchased, traditional jewelry • Rings • Pendants • Earrings • Bracelets • $3,000 to $25,000 • Designs aligned with • Style Guides • Specialty brands • acafe • Jardin du Jour • Quilts of Gees Bend • $200 to $3,500
Product Categories Diamonds Colored Stones Pearls Bridal Gold Silver Watches Men’s
Retail Marketing Support • Point-of-purchase display elements • Branded packaging • Use of Dame Elizabeth and Kathy Ireland images • Consumer advertising • Co-op program
Retail Partnership Plans • Prestige Partnership • Initial buy-in of $32,500 with annual commitment of $65,000 • Platinum Partnership • Initial buy-in of $50,000 with annual commitment of $100,000 • Couture Partnership • Annual commitment of $165,000+ • Elizabeth Couture Partnership • Initial buy-in of $100,000 with annual commitment of $200,000 • Cherished Friends Partnership • Initial buy-in of $12,500 with annual commitment of $25,000 • Family Circle Partnership • Initial buy-in of $25,000 with annual commitment of $50,000
* Notable Retail Relationships at Mandalay Bay, Las Vegas *Participating in Christie’s October 11 auction
Consumer Jewelry Market • $60 billion industry in U.S. alone • Diamond jewelry sales in U.S. rose 7% in 2005 • 10th consecutive year of increased sales • Represented more than 50% of worldwide sales • Favorable Demographics • Jewelry consumer predominately female, age 25-54 with annual income in excess of $50,000 • Women’s inflation adjusted full-time earnings increased 17% over the past 15 years
Growth Strategies • Selectively expand multi-channel network • Elizabeth • Limited number in each major metro market • House of Taylor Jewelry • Upper tier retailers focusing on leading brands • Kathy Ireland Jewelry Exclusively for House of Taylor Jewelry • Broad range of independent local, regional and national retailers • Secure additional supplier relationships • Maintain significant presence at major trade shows • Rollout specialty product brands from Kathy Ireland family of brands • Distribute through established Kathy Ireland retail channels
Ownership Total common shares outstanding as of June 30, 2006: 39,385,153 Executive Officers and Directors 19% Interplanet Productions, Limited 36% • Controlled by Dame Elizabeth Taylor Sandbox Jewelry, LLC 18% • Controlled by Kathy Ireland
Financial Overview • For the three months ended June 30, 2006, net sales increased to $2.5 million from $809,000 a year ago and increased from $1.4 million in the immediately preceding first quarter of 2006 • For the first half of 2006, net sales rose to $3.8 million from $1.9 million in the comparable prior-year period • At June 30, 2006, company had cash and cash equivalents of $7.3 million and working capital of $11.5 million, compared with $3.1 million and $4.7 million, respectively, at December 31, 2005 • Issued $11.66 million of convertible notes May 2006
Investment Highlights • Start-up company with existing infrastructure, global brand recognition and talented team • Early stage of lifecycle with significant room to grow • Distinctively positioned in lucrative, highly-fragmented marketplace estimated to be $60 billion in the U.S. alone and growing • Powerful brand portfolio • Proven management team with decades of experience designing and bringing fine jewelry to market • Branded jewelry becoming an ever growing trend • Unique value in brands, products and retail plan • Major ownership by Licensors
NASDAQ:HOTJ www.hotj.com September 2006