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$1 Million

50:50. 15. $1 Million. 14. $500,000. Welcome to Who Wants to be a Millionaire?. 13. $250,000. 12. $125,000. 11. $64,000. 10. $32,000. 9. $16,000. 8. $8,000. 7. $4,000. 6. $2,000. 5. $1,000. 4. $500. 3. $300. 2. $200. 1. $100. 15. $1 Million. 14. $500,000. 13.

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$1 Million

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  1. 50:50 15 $1 Million 14 $500,000 Welcome toWho Wants to be a Millionaire? 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  2. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  3. 15 $1 Million 14 $500,000 13 Advertising, publicity, personal selling, public relations and sales promotion make up the $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: media mix B: promotional mix C: advertising mix D: marketing mix

  4. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  5. 15 $1 Million 14 $500,000 13 $250,000 A store wanting to get publicity should send the newspaper a…… 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: banner ad B: storyboard C: premium D: press release

  6. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  7. 15 $1 Million 14 $500,000 The stage of the fashion cycle in which promotion is used to persuade consumers that the business’s version of the product is best is the 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: peak B: introduction C: decline D: rise

  8. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  9. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 Most fashion ads are 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: product advertising B: institutional advertising C: national advertising D: local advertising

  10. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  11. 15 $1 Million 14 $500,000 13 $250,000 Belk and Polo sharing the cost of an ad is an example of 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: public relations B: institutional advertising C: cooperative advertising D: visual merchandising

  12. Congratulations! Congratulations! Congratulations! You’ve won ! Candy

  13. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  14. 15 $1 Million 14 $500,000 13 $250,000 The primary form of advertising for local retailers 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: magazines B: newspapers C: radio D: direct mail

  15. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  16. 15 $1 Million 14 $500,000 13 $250,000 Demonstrations are common in this industry 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: textile B: shoe C: jewelry D: cosmetics

  17. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  18. 15 $1 Million 14 $500,000 A medium that is designed to present fashion trends but can also be an effective sales training tool 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: video B: on-line advertising C: television D: radio

  19. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  20. 15 $1 Million 14 $500,000 Which media reaches 96% of all people age 12 and over in a given week? 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: newspaper B: outdoor signage C: radio D: on-line advertising

  21. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  22. 15 $1 Million 14 $500,000 Which of the following is institutional advertising and helps to develop an image for the business? 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: banner ad B: newspaper supplement C: premium D: merchandise packaging

  23. Congratulations! Congratulations! Congratulations! You’ve Reached Another Candy Milestone!

  24. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  25. 15 $1 Million Having little control over the content of the message, this could be either bad or good for the retailer 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: public relations B: publicity C: advertising D: sales promotion

  26. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  27. 15 $1 Million 14 $500,000 This is an example of… 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: a premium B: a special event C: visual merchandising D: mass media

  28. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  29. 15 $1 Million 14 $500,000 A store selects the following media to use: direct mail, radio, and newspaper. This is its 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: marketing mix B: promotional mix C: promotional plan D: media mix

  30. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  31. 15 $1 Million 14 $500,000 A store recognizes its employee of the month in the newspaper. This is an example of… 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: public relations B: publicity C: sales promotion D: product advertising

  32. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  33. 15 $1 Million 14 $500,000 13 $250,000 Clinique gives a free gift with a purchase of $25. This is an example of a(n)…. 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: sample B: premium C: trunk event D: give-away

  34. Congratulations!!! You all win a cookie!

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