Specialized in Organic Halal Meat Products

1. Specialized in Organic Halal Meat Products Tarika Brooks ChukwunanuDiei EmekaIchoku Stephanie Schwoob AtishGangurde ChiedzaMunochiweyi

2. Company Description HIND AGRO INDUSTRIES LIMITED (HAIL) • Provides meat slaughtering and processing services since 1994. • Located outside of Jakarta, Indonesia. • Exports internationally to Europe, Middle East, Africa, and Asia. • The company has an annual turnover in excess of $200,000,000

3. Hind Agro Industries Limited is the only company in the country to have the unique facilities of slaughtering the animals which have been bred and reared on strict guidelines set by the O.I.E. Paris. • Has the most modern abattoir-cum-meat processing plant.

4. Company also has intensive feed lot to raise calves on organic farming with natural feeds. • The source and traceability of the animals are documented from the farm to the finished product. • The company provides assistance to the farmers by supplying feed and veterinary services from the experts belonging to it. Qualified Veterinary Doctors conduct ante-mortem and post-mortem examinations on the animals procured from disease-free zones recognized by the U.P. Government’s Veterinary Department.

5. The Halal plant has production capacity of 400,000 metric tones (MT) of meat. • All the Plant machinery and equipments used are sourced from Australia, New Zealand, Europe. • For its quality production, Hind Group has received 10 consecutive APEDA awards and 3 National Productivity awards for export of excellent quality meat, from the Ministry of Commerce.

6. Product Description

7. Product Description • An ``Islamic brand ``: it’s a brand that is based on the ethics and values of Islam • Zabiha The name of God (Allah) is to be pronounced as a reminder that we do not have the right to take the animal’s life except by the permission of God to meet our need for food. A sharp blade and skill in slaughtering is required to minimize pain and unnecessary suffering for the animal. This is accomplished by a quick cut to sever the veins and arteries of the neck of the animal, without cutting the nervous system or spinal cord. The massive bleeding makes the animal unconscious in seconds. Leaving the spinal cord intact allowing for convulsions that result from the contraction of the muscles in response to the lack of oxygen in the brain cells. This will allow for the maximum drainage of blood, carrying away in part the waste and micro-organisms, thereby improving the meat's taste, shelf-life and healthiness.

8. In order to ensure a high quality product, the dates and times of the slaughter are on record. • Once the meat is cut up and processed, it is packed into containers. The packaging of Halal products cannot contain any Najs*, toxic or harmful components that could contaminate the meat • HAIL has written approval to use Halal labels and logos. In order for the product to be transported, it must have the name/symbol, name of product, ingredients, weight, and date of production and special codes for tracing the product back to the source • Halal meat is stored above other meat to protect it from cross contamination

9. HUMAN RESOURCES MANAGEMENT

11. PROJECT Team • The department team consists of the Director of Sales and Marketing, Sales Manager, Consumer’s Supervisor, and Shipping Supervisor. • The Director of sales and marketing, Fiona Stevenson promotes the sale and production of Halal meat products in both countries. The sales staff will develop the personal relations with the potential importer. • Production individuals will prepare the product for the foreign market and meet country sanitary and phytosanitary measures and manage the shipping. Another task of the production team is to manage new packing operations for all Indonesian exports. • The Foreign Sales Representatives work jointly with the production staff and the Indonesian staff. The Foreign Sales Representatives will also be responsible for any travelling between the countries. The Sales Representatives will work jointly with the Director of Sales and Marketing to negotiate the contractual sales agreement and terms of foreign payments.

12. Factors ConsiderED • Target market/customers: • Muslim population, others • Intensity of rivalry among competitors; domestic and international suppliers • Ease of entry and sustainability in the market: • Barriers • Cost of doing business

13. Country Attractiveness Nigeria Population: 170, 123, 740 Muslims: 50% (85, 061, 870) Growth: 2.55% Nation (2012) 50% Muslims (2030)

14. Risks • Political stability • Corruption • Terrorism threat/kidnapping • Legal/Regulatory risks • NAFDAC, Customs and others • Competitive Rivalry Risk • Cameroon • Financial risk • Exchange rate fluctuation

15. Entry Strategy DISTRIBUTORSHIP • SPAR (Artee Group) • Biggest retail chain in Africa • No direct investment into Nigeria by HAIL • Minimization of risks to HAIL • Good brand name

16. Competitive Advantage • No major competition in Nigeria (First Mover) • Experience in product processing • World class standards certification in Halal meat production • Brand dependability and reputation • Product pricing and economies of scale

17. Competitive Advantage cont’d • Low cost of product sourcing and processing • High consumer base • Easy market penetration

18. FINANCIALS (Start up & running costs)

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