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9 september 2014

Swedish Music crossing borders. 9 september 2014. Swedish Music crossing borders. Export Music Sweden. Mission statement: ExMS was formed with the aim of initiating, assisting and facilitating the promotion and marketing of Swedish, popular music worldwide. Export Music Sweden AB.

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9 september 2014

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  1. Swedish Music crossing borders 9 september 2014

  2. Swedish Music crossing borders Export Music Sweden Mission statement: ExMS was formed with the aim of initiating, assisting and facilitating the promotion and marketing of Swedish, popular music worldwide. Export Music Sweden AB • IFPI The recordcompanies & producers • STIM The publishingcompanies & songwriters • SAMI The performing artists & organisation

  3. Swedish Music crossing borders Export Music Sweden • Company funding: • Music industry owner organizations cover 1 staff overhead. • Project funding: • Foreign ministry • Swedish Institute • Swedish Trade organisation Exportrådet • Culture funding: • Jointventure Rikskonserter/Export Music Sweden • 1 mill sek/2006-07-08 • 2009 - ….. ???? Export Music Sweden AB

  4. Swedish Music crossing borders Total Swedish Music export value 2006: 2,2 miljarder sek Export Music Sweden AB

  5. Swedish Music crossing borders ”Music Export Världs Ligan” preliminär 2007 lista • USA • UK • Frankrike • Tyskland • Canada • Mexico • Spanien • Australien • Sverige • Finland Export Music Sweden AB

  6. Swedish Music crossing borders Newsletters & web • Regular • newsletters within • the industry • Active • www.exms.com • updates Export Music Sweden AB

  7. Swedish Music crossing borders Worldwide digital push for Swedish Music • Websites worldwide Export Music Sweden AB

  8. Swedish Music crossing borders Worldwide digital push for Swedish Music • Mobile operators worldwide Export Music Sweden AB

  9. Swedish Music crossing borders 2006-2008 Normal ExMS activities • Midem Cannes January • South by SouthWest Austin Texas March • MusExpo Los Angeles April - May • PopKomm Berlin September • Sweden Sounds Tokyo Japan October • Swedish Music Seminar New York October • Womex Sevilla Spain October Export Music Sweden AB

  10. Swedish Music crossing borders When showcasing internationally • Work with media partners • Music everywhere incl. digital • myspace, sirius, youtube, hoooka, • imeem, emusic… • - Embassy + GK + UD + SI + RK + KR + ….. Export Music Sweden AB CLOSED

  11. Swedish Music crossing borders Midem – Cannes – France - January • National stand • 60 companies – 120 delegates • Music showcases • Panel seminars Export Music Sweden AB

  12. Swedish Music crossing borders South by Southwest – Austin – Texas March • Live Showcase Tour • Exhibition with Nordic stand • Over 1 400 bands showcasing • All USA media is there Export Music Sweden AB

  13. Swedish Music crossing borders Musexpo – Los Angeles - May • Highest quality music industry event • Seminars with major music CEO´s • Showcases clubs around Sunset Blvd • Around GK´s “Beyond Blond” Export Music Sweden AB

  14. Swedish Music crossing borders PopKomm – Berlin – Germany - September • 50% of Midem • National stand • Music Showcases • Seminars Export Music Sweden AB

  15. Swedish Music crossing borders Swedish Music Day(s) • Any major city • 1 full day : Seminar + Showcase • Consulate General & Embassy • Business & Live Music • Sponsors Export Music Sweden AB

  16. Swedish Music crossing borders Day One Showcase trendy bar Sweden Soundsin Japan/China Export Music Sweden AB

  17. Swedish Music crossing borders Day Two Showcase Reception Embassy Sweden Soundsin Japan/China Export Music Sweden AB

  18. Swedish Music crossing borders Day Three Showcase biggerclub Sweden Soundsin Japan Export Music Sweden AB

  19. Swedish Music crossing borders Day Four PromotionRadio TVRetail Sweden Soundsin Japan Export Music Sweden AB

  20. Swedish Music crossing borders Washington ”H O S” Export Music Sweden AB October 2006

  21. Swedish Music crossing borders China ”beach head” Export Music Sweden AB 2006 – ongoing ?

  22. Export Music Sweden AB

  23. Export Music Sweden AB

  24. Swedish Music crossing borders 2008 ExMS activities • Midem Cannes January • Eurosonic Gronningen Holland January • South by Southwest Austin Texas USA March • MusExpo + Swedish Music Seminar L.A. USA April • B2B China Beijing + Guangzhou May • Sweden Sounds in China ANNULADO May • PopKomm Berlin October • Womex Spain October • CMJ – Swedish Music Seminar N.Y. USA October • Sweden Sounds in Japan 1Q 2009 ? Export Music Sweden AB

  25. 2009 ExMS activities ? ? ? ? ? Export Music Sweden AB

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