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Agenda. GiveIndia – The Organization The Growth Story. GiveIndia is a philanthropy marketplace which aims to ensure that resources reach the most effective organizations in an efficient manner. Vision. Operating Model.
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Agenda • GiveIndia – The Organization • The Growth Story
GiveIndia is a philanthropy marketplace which aims to ensure that resources reach the most effective organizations in an efficient manner Vision Operating Model A strong “giving” culture where Indians donate 2% of their income every year to a cause that matters. A vibrant “philanthropy marketplace” to ensure that the most efficient and effective nonprofits get access the most resources The fundamental premise of our operating model is that the donor is an “investor” looking for “social returns” i.e. mostly the satisfaction of knowing the money made a difference to someone else’s life Mission To promote efficient and effective giving that provides greater opportunities for the poor in India
GiveIndia provides a vibrant philanthropy marketplace bringing together non-profits and donors on a common platform using the power of the Internet GiveIndia – The Philanthropy Marketplace Non-profits get listed with GiveIndia after a rigorous due-diligence GiveIndia undertakes various campaigns to attract donors Non-profits create donation options for listing on GiveIndia GiveIndia also sells its PRG program to companies
The GiveIndia website is centered around selection of a specific cause and donation options for such a cause
Donors receive a feedback report after 4-6 months informing them on how their money was utilized
Donors can also view their past donations and download receipts
Non-profits, one of the key stakeholders within the marketplace are “listed” with GiveIndia after a strict due-diligence process • They should be non-political, non-religious institutions • At least 50% of beneficiaries should be from families earning below Rs 3000 p.m. • More than 2/3rds of the Directors cannot be related by blood or marriage • The salaries and travel costs of the Directors should be disclosed
Low cost of fund raising, feedback reports and a large basket of NGOs are the key differentiators for GiveIndia which are difficult to replicate Key Differentiators For GiveIndia • Low cost of fundraising – Peak rate of 9.1% and an average 8% cost of fund raising is unparalleled in the Indian charity sector which anyway has a very low cost relative to US (23-45%) and UK charities (25%) • Feedback Reports –The GI model of being able to deliver feedbacks at this extremely low unit cost of <Rs50 per report (scalable down to Rs25 per fb) even with an SKU-wise order size as small as 10 units, is unparallelled in the world • Large basket of NGOs – 150+ certified NGOs and 500+ donation options where the certification is renewed each year and allowing people the choice to choose a donation option of his favourite cause • iGive – Ability to raise funds for a cause close to the heart of a fund raiser • Tax deduction receipts – Automatic generation/archival of receipts makes it easy for users to fetch the same while filing returns
GiveIndia’s has a very well-respected Board of Directors comprising some of the stalwarts of Indian industry
Agenda • GiveIndia – The Organization • The Growth Story
GiveIndia is the fifth largest marketplace in the world but only eBay Giving Works has a lower cost of fundraising compared to GiveIndia
GiveIndia has channeled more than Rs. 60 Cr. in the last 5 years and has grown at more than 45% CAGR year on year Funds Channeled by GiveIndia(1) (FY2004-08, in Rs. lacs) CAGR (FY04-08) CAGR : 47% Others(2) 11% PRG 245% Offline(3) 107% Online 52% Notes: (1) USD 1 = INR 50 (2) Others includes Give2India, grants to channel partners, grants to NGOs and funds channeled directly to NGOs (3) Offline donations, Projects, Marathon related donations