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Changing Dynamics In a Digitally Connected World

Changing Dynamics In a Digitally Connected World. In Conjunction with SAF - 2010. Reykjavik – Iceland - March 23 rd 2010. Changing Dynamics In a Digitally Connected World. Peter Dennis President Time Communications Group . Reykjavik – Iceland - March 23 rd 2010.

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Changing Dynamics In a Digitally Connected World

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  1. Changing Dynamics In a Digitally Connected World In Conjunction with SAF - 2010 Reykjavik – Iceland - March 23rd 2010

  2. Changing Dynamics In a Digitally Connected World Peter DennisPresidentTime Communications Group Reykjavik – Iceland - March 23rd 2010

  3. Time Communications Group • Established in April 1997 • Electronic Marketing, Distribution & Yield consultants to the travel industry • Providing: • Creativity– innovative & targeted • Capability - technical know-how, evaluation & technology watch • Service - convenience, empathy & commitment • Consistency - objectives, values & vision • Discipline - scheduling, cost control & management training

  4. Time Communications Group Our Creative & Multimedia Partners www.fresh01.com www.imaginecommunication.eu

  5. Time Communications Group

  6. A Saga of Our Times... • 2009 Was the worst year of economic stability world-wide for 50+ years.... • Who is to blame? And who are the real winners? • Are we really out of the woods?

  7. A Saga of Our Times... • We are also losing faith in those that are supposed to Govern us.... • i.e. UK Government ministers expenses scandal.. • The Iceland riots January 21st 2009..

  8. However...

  9. Something Interesting is also Happening...

  10. By the end of 2009: • 1 Trillion unique URL’s in Google’s index • 2 Billion Google searches per day • 30 Million Tweets per day • 63% of Twitters are Male • 200,000,000 active users of Facebook • 250 billion Facebook pages viewed per month • 1.8 Billion Internet users worldwide • 250 Billion e-Mail’s per day • 1 Billion YouTube videos watched per day

  11. A Glimpse into The Future NOW... • The “Cloud” is coming • Good-Bye traditional networking • 1,111,991,000 Tweets so far on Twitter • 200,000,000 log-in to Facebook every day • Generation “Z” – Peer Group is king • In 1995 -1.3 Billion RFID Tags in circulation • By 2010 (THAT’S NOW) 33 Billion RFID Tags • 3.3 Billion mobile subscriptions • For most of the young their 1st Internet experience ................will be via a mobile device!

  12. The Social Media Revolution Are You Ready?

  13. The Social Media Revolution

  14. The Social Media Revolution • Clay Shirky • Author, Consultant, • Professor at NYU • “Us Now” Film Clay Shirky at the 2006 O'Reilly Emerging Technology Conference. *Credit: James Duncan Davidson/O'Reilly Media, Inc “A revolution doesn’t happen when society adopts new tools. It happens when society adopts new behaviours...”

  15. The Social Media Revolution

  16. Communication 3.0 • Unprecedented Change in... • Communication, Commerce and Entertainment

  17. Communication 3.0 • Ability to Think Differently – Monitor and Keep in Touch... • On-Line Reputation • Virtual Presence • Digital Identity Source: Gerd Leonhard – Media Futurist “In the past you were what you owned. Now you are what you share...”Charles Leadbeater – We Think

  18. Biometrics... Biometric technologies are starting to provide automated authentication of people through the measurement of physical characteristics unique to each individual

  19. The Culture of APP • Use Theirs to Build Yours...

  20. The Culture of APP Use Theirs to Build Yours...

  21. The Culture of APP • Use Theirs to Build Yours

  22. Adding Value...

  23. Adding Value... • Winter Tourism Opportunities in Iceland... • Ice Hotel?

  24. Adding Value... • Winter Tourism Opportunities in Iceland... • Ice Hotel? Unique sports – Extreme sports festival Gastronomy – Seafood festival Incentives – dog sleds, igloo’s, Ice race Arts & Music festivals Culture – Clothing, Jewellery, Pottery etc

  25. Its all About Perception... • Brand • Quality • Timeliness • Trust • Delivery • Taking the pain away “Flood Your Senses” “Iceland Is Good 4U”

  26. Conclusions and Next Steps... The Real Killer “App” is to Make it as Easy as Possible for People to do Business With You Across all Channels !!

  27. Strategy for Growth... • Have clearly identified “drivers” and know where your demand is coming from • Have a proper structured: Selling, Yield, Distribution and Communications strategy • Understand how channel providers determine their value • Keep abreast of your competitor activity & know their drivers and equally where their demand is coming from • Keep-on searching for opportunities to add unique value • keep on top of your Electronic Distribution and Communications strategy…. Today it’s your front door!

  28. Take Home... • Don’t shoot / fire the young who break the rules… • Learn from them • Exploit their knowledge and experience • Embrace the change they bring

  29. Changing Dynamics In a Digitally Connected World Thank You I wish you every success ! Peter.dennis@timecg.com Reykjavik – Iceland - March 23rd 2010

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