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Marketing

Marketing. Confidential. Brand Awareness 2014. TCPN is advertising in over 40 publications in 2014 In addition to the national publications, we have also elected to advertise in a large number of regional NIGP and ASBO publications

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Marketing

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  1. Marketing Confidential

  2. Brand Awareness 2014 • TCPN is advertising in over 40 publications in 2014 • In addition to the national publications, we have also elected to advertise in a large number of regional NIGP and ASBO publications • TCPN has also started very targeted e-mail and hard copy campaigns

  3. State Specific Campaigns • TCPN started a comprehensive marketing campaigns in NY & Texas late last year • Numerous TCPN pieces will be sent to thousands of decision makers throughout the States. • These campaigns are intended to build additional awareness for our vendors • We could feature our partnerships on one of these pieces. • E-mail campaigns will also be included Confidential

  4. NY Marketing Efforts CONFIDENTIAL – NOT TO BE SHARED, OR COMMUNICATED EXTERNALLY

  5. Next Campaigns • In addition to New York, and Texas, TCPN will be conducting regional marketing campaigns in the following markets: • California • State of Washington • Arizona • Alabama • Florida

  6. Co-Branded Marketing Pieces • We have helped create numerous co-branded marketing pieces for our vendor partners • Please let us know if you would like us to develop anything for your organization

  7. Published Stories • District Administration • SEEN Magazine • School Planning Management • AZ ASBO • The Municipal • Today’s Facility Manager • Government Procurement • Illinois ABSO • Republic Herald • Christian School Products • CAPPO • American City & County

  8. Custom Catalogs

  9. Commodity Specific Marketing Pieces • Throughout 2014, TCPN will be highlighting key commodities with our marketing campaigns • These pieces will be released based off of key buying seasons for each commodity • We can work with your organization to develop vendor specific pieces if you desire

  10. NIGP Forum • TCPN will have a ‘street’ at NIGP • The booths are available on a 1st come basis • We will be hosting multiple activities to attract, and keep, agencies in our area • It is recommended that you register as soon as possible NIGP Registration Link

  11. Conferences • TCPN will participate in 103 conferences throughout 2014 • We will provide you with a copy of the shows we will be at • In addition, TCPN will be hosting a number of regional TCPN ‘Open Houses’

  12. TCPN’s Supplier Diversity Program • In response to helping public agencies meet their goals to utilize diverse vendors TCPN has launched a Supplier Diversity Program to identify vendors able to service these needs. • We have been working with diversity councils across the country to educate their members on Cooperative Purchasing. • This is a great opportunity for existing vendors to meet diverse suppliers if they are looking to form a partnership.

  13. Vendor Pages/Dashboards • VENDOR PAGES • TCPN encourages the construction and utilization of each Vendor’s Information Page. Our IT department will work with you to ensure that this space provides your customers with all the information they need in order to make purchases through your contract. • VENDOR DASHBOARDS • The Vendor Dashboards are a great way for you to access your contract data using our analytical tools.

  14. Strategic Partnerships • Partnerships help drive TCPN contract usage • In exchange for a share in TCPN revenue, partners will help drive TCPN usage by: • Hosting events • Marketing • Establishing local/regional Purchasing Consortiums • Providing leads to Program Manager Team

  15. Strategic Partnerships

  16. Strategic Partnerships • Current Partnerships • EIRC – New Jersey • Region 4 Education Service Agency – Montana • Texas Association of Community Schools • Texas Education Service Centers Region I – Edinburg Region III – Victoria Region IV – Houston Region V – Beaumont Region VI – Huntsville Region XI – Wichita Falls Region X – Richardson Region XI – Ft. Worth Region XIII – Austin Region XV – San Angelo Region XVI – Amarillo *Region XII, Region XVII * - under review

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