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QODRANTS - the mnemonic. Q = quota ie in your pre call preparation know what current quota/share of potential business loyalty you enjoy from this customer/prospect and prepare to update when F2F eg . CV = $5000, total equipment value = $50000, therefore 10% O = objective
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QODRANTS - the mnemonic • Q = quota • ie in your pre call preparation know what current quota/share of potential business loyalty you enjoy from this customer/prospect and prepare to update when F2F • eg. CV = $5000, total equipment value = $50000, therefore 10% • O = objective • ie in your pre call preparation, ensure that you have a specific and clear objective that supports progression and represents implementation of your chosen progression tactic….ensure you have the right audience for your objective • eg. To get the customer/prospect to visit a reference site
QODRANTS - the mnemonic • D = discussion • ie Tell your audience your objective up front , and gear your discussion to be flexible but importantly to deliver on your objective • Link to SPIN SELLING
QODRANTS - the mnemonic • R = resulting commitment • ie ensure, as part of your preparation (contingency planning) and as part of your discussion, that there is some form of bilateral commitment reached eg. after failing to get the full objective, a commitment is reached that if you provide some specifically requested technical data, then the customer/ prospect will visit a reference site • A = action • ie ensure that there is some form of fulfilment action encumbent on at least one party as a result of the commitment reached eg. you will arrange the reference site access; the customer/prospect will make direct confirmation with referee • N = next contact – what/when • ie as a result of the type of action(s), what type of contact will ensue and when eg you will make a follow up F2F to check on reference site visit • T = timing of next visit – which kicks off the cycle again as it leads back to the visit objective • iediarise next contact before leaving current contact (best case)……. (minimum case) in-principle timing agreed with specific timing for confirmation contact eg.visit on July 23, 3pm; 4 weeks after reference site visit date
QODRANTS - the mnemonic • S = self score • ie immediately after the contact, self assess outcomes vs objectives, ask “what could I have done better”, and score out of ten against each letter in the mnemonic