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The beginning. O f a big. change. Pronósticos for Public Assistance. Pronósticos is and will be. A solid institution,. s ecure and committed. Leader in conducting games and sweepstakes in Mexico. We continue to seek. More resources. for disadvantage. Mexicans. Since almost 35 years,.
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The beginning Of a big change Pronósticos forPublicAssistance
Pronósticos is and will be A solid institution, secure and committed LeaderinconductinggamesandsweepstakesinMexico
Wecontinuetoseek More resources for disadvantage Mexicans
Sincealmost35years, An Institution of and for MEXICANS
Pronósticosthroughoutits historyhasprovided $24,954.4 million pesos for the Public Assistance
Of every peso for sales, Pronósticos has earmarked78 cents to México, trough: Public assistance Sales commission Taxes Prizes
An Institution that fulfills dreams
In10years: 28,530 millon pesos in prizes 15,329sweepstakes of its12 products 9,319million of transactions 995million of winning tickets
Anoptionforincrease theincomeof: 10,000 sales agencies who have received in comissions over the last decade, 7,996.5 million pesos (615 million US dollars)
In2012,inaccordancewiththe MinisteryofEconomyPronósticos developedthesalesagenciessupport program 3,000 Benefit sales agencies on the first stage, and 13.5 million pesos budget (1 million US dollars)
Pronósticosisa greatinstitution And after a deep diagnosis We detected big issues
Thechallengesare: Increase sales Atract new segments Develop and market growth Improve the quality of our services Homogenize the entire product family Follow the trend of successful lotteries in the world Offer the best shopping experience
And we decided to relaunch Pronósticos Commercial strategy; Image and Logo
Because It's imperative to preserve and renew the public confidence It should maintain its leadership offering the best shopping experience: Better products and services Safer and reliable processes
The first step ofthe Big change: "Our Logo"
Also refresh! The Logo of our main product
Welaunchanew advertisingcampaingto: Emphasize our comminment with publicassistance Call to action
“¿¡Y si, sí!?” "¿¡What, If!?"
Newwebpage www.pronosticos.gob.mx Based on a deep analisys of lotteries web pages aroud the world More atractive and friendly for the audience Spread our achievements and communications
A new age Living it together to perform the dreams of millions of mexicans