Business Management Assignment on Turkey Farmer Association of Australia

1. Business Management Assignment: Turkey Farmer Association of Australia Marketing campaigns and effective communication issues 1.Objectives and background a.Describe the communication audit process This business management assignment is a communication approach that is majorly used to convey internal organizational information that needs to be addressed from within the business organization. This is circulated to all organizational departments in order to convey the exact message to the concern persons. b.Specific purpose The primary purpose of this internal communication framework is to primarily inform all association members about the new marketing campaign relating to the introduction of Turkey meat as an alternative to the red meat. Consequently, it will address the issue relating to the communication between the management and Association members. The most important purpose of this internal communication setting is to inform all the individual shareholders of Turkey Farmers Association of Australia, that new marketing campaign that is intended to be use while striving towards introducing Turkey meat is the use of social media platforms, Radio and TV media.

2. 2 c.General purpose This is to provide a clear preview of the importance of comprehensive decision making. It gives an opportunity to the association members to have an ownership of the organizations by articulating on approaches that need to be engrossed in order to accomplish its strategic goals and objectives. The communication approach mentioned in this business management assignment carries critical information that needed special consideration from both the management as well as attention from other stakeholders. 2.Problems Turkey Farmer Association of Australia is facing critical problems that are affecting the process by which decisions are made. This is the primary communication approach that is used by the management to convey substantial information to the stakeholder address different issues that relates to the general management of the organization. The principal problems affecting the Association comprises issues such as lack of communication channels, lack of employee motivations that enhances better performance, as well as lack of comprehensive decision-making strategies to the stakeholders, especially members who form the Turkey Farmers Association of Australia. a.Problem one One of the major problems mentioned in this business management assignment that have affected the operations of Turkey Farmers Association of Australia is lack of comprehensive decision-making process. According to the realization made by the presidency office of management, it is realized that few members of the organization participated in the decision-

3. 3 making process of launching new campaign strategy of making Turkey be an alternative of red meat in Australia. b.Problem two The second issue that facing the management process of Turkey Farmers Association of Australia is the issue about lack comprehensive decision-making process from all the stakeholder operating within the association. Members of the association are known to live across all the region in the country, this has limited the decisions to be made by management regarding the new approaches that are intended to propel the success of the associations. c.Problem three Here in this business management assignment, the third crucial issue that affects the management process of Turkey Farmers Association is the issue of the inappropriate communication techniques that are accompanied by lack of information coverage. From the management context of the organization, emails send to the members have been full of issues subliming from the employee side. This has put the company into crucial risks which might sabotage the organization process of accomplishing its strategic plan of introducing Turkey meat as an alternative to red meat during Christmas season. As the association is also trying to pick up on the issue relating to communications, amongst the crucial element that has affected the operation management of the Association is lack of employee motivations. 3.Action steps to solve the problems It is mentioned in this business management assignment that it is the responsibility of all the shareholders in this organization to play a certain part in providing solutions to problems

4. 4 affecting the propelling motion of the associations. It is our responsibility as the shareholders to clearly identify the issue, understand the interest of each organization members, selecting the best option and adopting, and implementing the solution. For the problems identifies in the Association, these issues need to be fully mandated to be solved using a systematic approach that will be certifying the organizational members. a.Problem one According to this business management assignment lack of comprehensive decision making in Turkey Farmers Associations has affected the process of accomplishing its strategic goals and objectives. The president office has the responsibility of ensuring that there is the comprehensive decision is made, in relations to anticipated goals and objectives. The realized problem of inappropriate decision making needs to be identified, where the interest of the members in the association is taken into consideration before the final judgment and implementations are made. b.Problem two Now the effects of members living far from each other have been realized to affect the management approaches applied by the management. The solution to this crucial issue needs to be realized in a more positive way, where members are encouraged to element special committee from among them; this will aid them as they are participating in decision-making procedures as explicated and enacted by the concern management levels. c.Problem three While trying to launch new campaign measure of introducing Turkey meat as alternative red meat, it is relevant for the organization to principally focus on sentential and easy to use settings

5. 5 that will enable the company to attain its strategic goals and objectives. One of the easy measure mentioned in this business management assignment that needs to be enacted by is to extensively relate the employee performance with their behavior within the organizations, this implies that employees who work in the association needs to be motivated in order for them to offer quality service delivery to both members and to the consumers of meat who are the targeted group in the market. 4.Closing In this business management assignment brings the attention that all matter discussed must be collectively dealt with all person involves, this is basically from inferior management to superior management level. Members for the Turkey Farmers Association need to realize their part and be part of the solutions not to strike on the organizational management. a.Synopsis In summary of this business management assignment all issues of affecting the new move of Turkey Farmer Association subjoined with the entire management process. It gives all the members the sense of owning the company as well as their responsibility of making appropriate decisions that will propel the positive moves for the organizations. As the company is moving towards launching new products, the appropriate marketing campaign such as use of social media platforms, radio and TV, using of such media will allow the intended message to reach the targeted individual at the right time. However, effective communication measures within the associations are forming part of the discussion in the paper, where employee behavior is linked with strategic Management theories such as motivation.

6. 6 b.Benefit of compliance to the member/employee and/or organization Complying with the centered interest of this business management assignment facilitate the positive move for the organizations, therefore, it is the request of the management to all members to fully devote themselves to be part of solutions that enhances business stability. c.Contacts To all members, if any clarifications are needed. All association members are obligated to respond their interest to the office of the president directly, special attention will be given to all members.