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PLAST 2015 Visitor Survey: Satisfaction, Opinions, and Future Plans

Eumetra conducted a survey to gather feedback from PLAST 2015 visitors and pre-registered non-visitors. The study provides a comprehensive analysis of visitors' satisfaction and identifies areas for improvement. Results show positive opinions on PLAST and an interest in attending PLAST 2017.

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PLAST 2015 Visitor Survey: Satisfaction, Opinions, and Future Plans

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  1. PLAST 2015 visitors (Courtesy Translation) Rif. 1807v215 Milan, June 2015

  2. TARGETS From May 5 to 9, 2015 tookplace the latesteditionof PLAST, the internationalexhibitionfor the plastics and rubberindustries, thatrepresents a veryimportanteventforall the operatorsofthissector. On thisoccasion, EumetrahasbeenappointedbyPromaplasttoprepare a similarsurvaylikewhathappenedafter PLAST 2012, withanin-depthstudyon visitors in ordertogettheiroverall opinion on theirexperience. Itwillgiveus a complete picture on PLAST 2015, showing in detailsvisitors’ satisfaction, givingalso a listofcausesthatmostlyinfluence the overalloutcomeoftheirvisit. Thisstudywillgiveus a mappingofexcellenceareasaswellasimprovementareasof PLAST that can beusedforcommunicationsinitiativestowards the relevantstakeholders’ system. Herebelowanalysis’ contents and methodwillbedeepened.

  3. METHOD In ordertoreach the targetsofthis project, Eumetrahasrealized a specific quantitative survey, doneinterviewing a sample of PLAST visitors and non-visitors (butpre-registered). Samples quota havebeendefined, in accordancewith the Customer, asfollows: Such sample is casual stratified per quota and statisticallyrepresentativeofreferencepopulationaccordingto the geographic area of residence (for Italy data). Interviewed people haveanswered, throughCATImethod(Computer AssistedTelephoneInterview), a structuredquestionnaire, preaaranged in cooperationwith the Customer. In the followingpagesyoumayfind the mainresultsofthissurvay. visitors NON visitors visitors NON visitors domestic foreigners

  4. QUICK RESULTS Domestic visitors Foreign visitors average days dedicated to visit PLAST average days dedicated to visit PLAST 88% 92% 94% 96% 43% 69% 1,1 1,8 79% 85% 90% 79% of companies has sent the same number of operators of PLAST previous edition of companies has sent the same number of operators of PLAST previous edition of visitors was looking for novelties in the sector and professional update of visitors was looking for information on the market of visitors has achieved its prefixed goals of visitors has achieved its prefixed goals state positive opinions on PLAST (organization aspects are the most appreciated) state positive opinions on PLAST (organization aspects are the most appreciated) of visitors wants to visit PLAST 2017 of visitors wants to visit PLAST 2017

  5. Duration of visit at PLAST/1 Visit of only one day at PLAST increases Comparisonwith PLAST 2012 QUESTION: «For how many days you visited PLAST this year?». Percent data

  6. Number of people sent to visit PLAST in comparison with previous editions 79% of Italian companies has sent the same number of operators: this number has increased from PLAST 2012 PLAST 2015 Domestic visitors Visitatori stranieri +10 % comparedto 2012 -8 % comparedto 2012 • Mainreasonsforincrease are: • «more staff/increaseddimensions»; • «get more contacts/contact more suppliers». • Reductionhasbeencausedby: • «spendingreview» • «staff busy in otheractivities» QUESTION: «Your company, this year, has sent to visit PLAST more or less staff than usual?». Percent data

  7. Main reasons to visit PLAST Despite the decrease, proffessional update and novelties of the sector confirm to be the main reason to visit PLAST Il confronto con PLAST 2012 Three answersavailable – total answers -9 % +6 % +12 % +10 % +9 % QUESTION: «What are the main reasons for your visit at PLAST? Please list the first three in order of importance». Percent data

  8. Achievement of prefixed goals Most visitors state to have achived their goals: data increased in comparison with 2012 Averagevote 6,8 7,6 7,0 90 85 83 Mostofallrawmaterialsproducers/representatives Mostofallrawmaterialsproducers/representatives and plastics and rubberprocessors QUESTION: «And you would say to have reached the prefixed goals visiting PLAST? Please answer using a rating from 1 to 10, where 1=not at all and 10=very much». Percent data

  9. Overall opinion on PLAST Positive opinions growing for PLAST Averagevote 6,9 7,5 7,3 94 92 85 Growsamongwhohasvisited PLAST less Growsamongwhohasvisited PLAST less QUESTION: «Could you please tell us – according to your experience – an overall opinion on PLAST 2015? Please answer using a rating from 1 to 10, where 1=awful and 10=excellent». Percent data

  10. Opinions on some distinguished elements of PLAST/1 Growing all opininions on distinguished elements of the exhibition Comparisonwith PLAST 2012 organization offer update QUESTION: «I’ll be listing some characteristic that an exhibition like PLAST can have. For each one of them you have to tell me your satisfaction, using a rating from 1 to 10, where 1=not at all and 10=totally». Average data

  11. Opinions on some distinguished elements of PLAST/2 Domestic visitors more satisfied than foreign visitors PLAST 2015 organization offer update QUESTION: «I’ll be listing some characteristic that an exhibition like PLAST can have. For each one of them you have to tell me your satisfaction, using a rating from 1 to 10, where 1=not at all and 10=totally». Average data

  12. Opinions on some distinguish elements of PLAST/3 More efficient factors linked to organization aspects PLAST 2015 In general, amongdomestic and foreignvisitors…. More efficientaspectsare… General quality of the organization Organization of spaces Lessefficientaspectsare… Conferences/Debates/Workshops Presentation of new technologies Possibility of professional update Quantity of exhibitors QUESTION: «I’ll be listing some characteristic that an exhibition like PLAST can have. For each one of them you have to tell me your satisfaction, using a rating from 1 to 10, where 1=not at all and 10=totally».

  13. PLAST organization compared to other exhibitions Foreign visitors, usually very critic, are instead particularly satisfied with the organization, which they consider better compared to other exhibition they have been to PLAST 2015 QUESTION: «According to your experience, compared to other exhibitions that you have visited, PLAST organization is…». Percent data

  14. Satellite-shows visitors While foreign visitors equitably divided their time among the three satellite-shows, domestic visitors have privileged 3D PLAST and Rubber 2015 PLAST 2015 % of visitors QUESTION: «PLAST has hosted also three satellite-shows: RUBBER 2015, dedicated to the rubber sector; 3D PLAST, dedicated to 3D printing-prototyping-modelling and START PLAST, dedicated to innovative startups. Have you got the chance to visit these three shows?». Percent data

  15. Average evaluation of satellite-shows Again, domestic visitors register more satisfaction than foreign visitors. No difference between the three shows PLAST 2015 Average vote by who visited the single satellite-show QUESTION: «PLAST has hosted also three satellite-shows: RUBBER 2015, dedicated to the rubber sector; 3D PLAST, dedicated to 3D printing-prototyping-modelling and START PLAST, dedicated to innovative startups. Have you got the chance to visit these three shows?». Average data

  16. Towards PLAST 2017 - VISITORS The wide majority of who visited PLAST in 2015, is going to visit it also in 2017 PLAST 2015 Domesticvisitors Foreignvisitors Yes 96% Yes 88% QUESTION: «Lastly, do you thin you will visit, personally or sending one of your staff, PLAST next edition?». Percent data

  17. Towards PLAST 2017 – NON-VISITORS Also among who this year has not visited PLAST (but has previously pre-registered to enter the exhibition), the intent to visit in 2017 prevails PLAST 2015 Domestic non visitors Yes 92% 2/3 of foreign non visitors states to be interested in visiting PLAST 2017 This data has to be considered indicative according to the limited number of cases QUESTION: «Lastly, do you think you will visit, personally or sending one of your staff, PLAST next edition?». Percent data

  18. Final considerations PLAST 2015

  19. Visitors’ profile/1 Domestic visitors Foreign visitors PLAST 2015 Gender Age Has been working in the field for.. Job title Visit Valori percentuali

  20. Visitors’ profile/2 Domestic visitors Foreign visitors PLAST 2015 Operators Application Area Valori percentuali

  21. SURVAY SHEET METHODOLOGY AND INFORMATION ( in accordance with the Regulations of the Authority for Communications Waarranty concerning the publication and dissemination of surveys through mass media: Resolution 256/10 / CSP , Annex A , Article 5 of December 9, 2010, published on the Official Gazette 301 of December 27, 2010) COMPLETE METHODOLOGY NOTE Title: Plast 2015 visitors Realizer: Eumetra s.r.l. Customer: Promaplast s.r.l. Analysisperiod: May 19 – June 4, 2015 Topic:Society, exhibitions People surveyed: Plast 2015 visitors and non-visitorsthathavepre-registered Type and subjectof the survay:International public opinion poll Geographicextension:International Methodofsamples: Casual sample stratified per percentage Campione casuale stratificato per quote Representativenessofsamples: Representative (Italy data) of the geographic macro-area of residence Marginoferror: 4,6% Methodofinfomrationcollection: CATI (Computer AssistedTelephone Interview) Numberofsamples: 605 cases: 455 visitors (320 Italian e 135 foreign) and 134 non-visitors (119 Italian e 15 foreign) Data processing: SPSS Website where the complete document will be available in case of dissemination: www.agcom.it. In case of pubblication it is mandatory to mention the information of the specified sheet, in order to avoid severe penalties. Eumetra is not responsible in case of non-compliance.

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