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Starting a Club. How to Get Started. Set a realistic start date Determine how many people/months Advantages of more people in a club Average customer sale $30 Easier to commit to a smaller amount Cheap night out for your customer. How to Get Started. Make a list of potential club members
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How to Get Started • Set a realistic start date • Determine how many people/months • Advantages of more people in a club • Average customer sale $30 • Easier to commit to a smaller amount • Cheap night out for your customer
How to Get Started • Make a list of potential club members • Good customers • Past hostesses • Begin calling your list • Once you’ve filled a group, start working on the next
Getting Started • Talk it up! • Have a sign-up sheet available at all of your events • Advertise it on your flyers, DBWS, blogs, etc.
Friends Can Be in Separate Groups • They will still come to class together. • A friend in a different group will often place a separate order to support her friend’s club hostess month. • Joining a later group encourages the first friend to renew and stay in the club so that they can come together.
Recruiting • Continually “soft sell” the opportunity • Talk about Stampin’ Up! • Tell club members about your demonstrator meetings, convention, leadership, cruise, etc. • Share event pictures • Show off the latest edition of Stampin’ Success • Talk about when you started
Trigger Questions • Questions that let you know that your customer is beginning to think about the opportunity • When she asks: • “How did you get started?” • “Where do you get your ideas?”
Hostess Incentive as a Recruiting Tool • Club hostess incentive = $10 free with $100+ in outside orders • When your club hostess brings you outside orders: • Point out what a great demonstrator she would make • Show her she has customers ready to go
Using the Hostess Incentive • If your club hostess has brought you outside orders and isn’t ready to join, invite those who place outside orders to join a club!
Get ‘em While They’re Hot! • Don’t wait for her group to end to sign up an excited club member as a recruit! • Consider offering her your demonstrator discount for the remainder of the club. • Future hostesses won’t be short her order • Consider the discount an investment in her training
Stamp Club/Demo Training • If a club member signs up in the middle of a club, use the remainder of the meetings for training: • Both product and technique training • They can use the club cards for display samples • They will learn from watching you
Social Network • It’s an inexpensive, fun, and rewarding night out • Groups of friends come together • Make new friends
Social Network • Because friends don’t have to be in the same group to come together, it encourages: • Guests to sign up immediately in a different group • Club classes always have new people; stampers meet and network • New people in the area find a great network of friends