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I2010: User Perspective Innovation and Trust: An eBay Story

I2010: User Perspective Innovation and Trust: An eBay Story. Neel Sundaresan Sr. Director and Head. An “e” Prototype for Social Commerce aka eBay. A vehicle sells every 2 minutes. Diamond jewelry sells every 83 seconds. A part or accessory sells every 3 seconds.

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I2010: User Perspective Innovation and Trust: An eBay Story

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  1. I2010: User Perspective Innovation and Trust: An eBay Story Neel Sundaresan Sr. Director and Head

  2. An “e” Prototype for Social Commerce aka eBay

  3. A vehicle sells every 2 minutes Diamond jewelry sells every 83 seconds A part or accessory sells every 3 seconds A Timberland shoe sells every 10 minutes A trading card sells every 6 seconds Introduction: eBay eBay users trade about $1,400 worth of goods on the site every second. On an average day on eBay…

  4. Some Statistics • If eBay were a country it would be ~59th largest • 25% Germans on eBay (> 20m users) • In the UK > 10,000 people make their living only on eBay • Internationally about 250,000 people make a living only on eBay • In the USA more than 1 million people make a living only on eBay • Anyone with a broadband, inventory, and shipping can open a business!

  5. What are the properties? • User driven creation • User driven approval • Familiar Strangers • What does it look like?

  6. Long Tail Exotine

  7. The Long Tail

  8. PetroliumJeliffe

  9. How do you manage it as a mediator? • What can be revealed? • What can be bought or sold? • Where can it be bought or sold? • Who is trustworthy and who is a fraud? • How do you manage privacy while providing transparency? • What is a user’s identity?

  10. Trust and Reputation Shen, Sundaresan

  11. Feedback, Trust, and Reputation Shen, Sundaresan

  12. The Circle of User Generated Information Relevance Discovery Trust

  13. Community Created Content • Text? Recommendation? Software? • Approval and Critique • Trust and Appropriateness • Copying and Plagiarism

  14. Large Data Problem • User generated content is long tail, large volume • How do you add structure to it? • How do you sort it by relevance? • How do you reveal it at the right time?

  15. Machine Learning?

  16. Augmented Intelligence thru Community(Human) Computing Christy scherrer

  17. Human Computing • Computing disguised as Entertainment • Computing disguised with incentives • Using it for good or bad • E.g. ESP games for classification, reCaptchas for book reading / character recognition • Phishing and Site takeovers

  18. Platform Computing – User created Software • Abstractable Infrastructure • Programmable Implementations • Programmable Interfaces • Programmable Networks • Developer Programs and Affiliate Networks

  19. Identity Peter Steiner, New Yorker

  20. Identity • Does it Matter who one actually is? • Revealing Identity • Porting Identity • Convenience • Seal of Approval • Invasion of privacy

  21. Virtual Worlds: Adding a New Dimension! • A Parallel World aka 2nd Life – A User created World! • Europe leads the US in participation • Entertainment? Business? • Currency • Policy and Law

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