1 / 18

Career Opportunities at

Career Opportunities at. X420 Marketing Management. Presented By: Chris Lemmon Martin Sambusini. Agenda. About Us History of our company Our products Skill sets for an entry level Marketing Professional Why Marketing as a career? Typical Day Questions. About Us. Chris Lemmon

toviel
Download Presentation

Career Opportunities at

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Career Opportunities at X420 Marketing Management Presented By: Chris Lemmon Martin Sambusini

  2. Agenda • About Us • History of our company • Our products • Skill sets for an entry level Marketing Professional • Why Marketing as a career? • Typical Day • Questions

  3. About Us Chris Lemmon Associate Marketing Manager Martin Sambusini Associate Marketing Manager

  4. History • Founded in 1905 by Edward Mead Johnson who also co-founded Johnson & Johnson with his brother • Pioneer in science-based nutrition for infants and vitamin research • Acquired by Bristol-Myers in 1967

  5. Products 100 Brand names marketed in more than 110 countries • Children Nutritionals • Sustagen • Choco Milk • Infant Formulas • (Enfamil Family) • LIPIL • Nutramigen • ProSobee • Lactofree • Enfacare • Enfamil AR • Pregestimil • Adult Nutritionals • Boost • Choice DM • Subdue

  6. Beginning A Career in Marketing Management

  7. Consumer Medical Marketing • Adult • Infant Formula • Pediatric • Direct to Consumer

  8. Marketing Career Ladder • Assistant Brand Manager • Associate Brand Manager • Brand Manager • Senior Brand Manager • Director • Executive Level (e.g. Senior Director, Vice President, etc.)

  9. Position Profile Assistant Marketing Manager • Expected Areas of Competence • Leadership Behaviors and Themes • Experience Desired • Knowledge Desired • Developmental Value

  10. Expected Areas of Competence Assistant Brand Manager • Participates in the development of the brand/product strategies and tactics. • Participates in developing tools for effective and consistent brand communication to customers. • Participates in the development of relevant methods, tools for market research. • Participates in the development of materials required for launch of new product or line extension. • Conducts cost-benefit analyses on assigned projects when relevant. • Coordinates executional aspects around the development of communication materials. • Initiates and builds relationships with key internal and external contacts to effectively work on assigned activities.

  11. Leadership Themes • Creates and Articulates a Vision • Sets Priorities & Allocates Resources • Drives Innovation through Embracing Diversity and Change • Takes Accountability & Achieves Results • Develops Self & Others • Sets the Example and thereby Shapes the Culture

  12. Experience Desired • Successful academic experience with a top tier University or undergraduate degree with relevant business experience. • Experience organizing and prioritizing multiple projects to meet timelines and budgets. • Experience in working individually or as a team member. • Experience in a time-demanding and dynamic environment. • Experience in using Computer software applications (e.g. spreadsheets, presentation, word processing).

  13. Knowledge Desired • Basic understanding of marketing concepts and relationships with cross-functional partners (sales, advertising, public relations, agencies, vendors etc). • Knowledge of general business acumen; e.g. finance, accounting, distribution. • Knowledge of general business and market trends.

  14. Developmental Value • Build consumer and ethical marketing knowledge • Develop understanding of brand development/ creative process • Develop understanding of market research and market trends • Gain knowledge of MJN financial management and budget process • Impacting and influencing decisions in a matrix organization

  15. Leadership Development • Position Profiles • Performance Partnerships • Career Dialogue • 360 Degree Feedback

  16. Why Marketing?

  17. Typical Day

  18. Questions?

More Related