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FROM YOUR OFFICE TO A RELAXING DESTINATION!. Mission Statement. Business Description. Magellan Corporate Travel Incentives is a company that provides prepackaged or customized leisure travel incentives that companies can buy to reward their employees. . Example of Packages. Standard Package
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Business Description • Magellan Corporate Travel Incentives is a company that provides prepackaged or customized leisure travel incentives that companies can buy to reward their employees.
Example of Packages • Standard Package • 1 Week + Hotel + Airfare • 1 Tour • 2 Cab rides • 1 Dinner at a famous restaurant • Employee of the Month Package • 1 Week + Hotel + Airfare • 1 Tour • 4 Cab rides • 2 Dinners at famous restaurants • Translator • Elite Package • 2 Weeks + Hotel- penthouse + Airfare • 1 Tour • Personal chauffeur • 2 Weeks of dinner at any restaurant • Prepaid SIM card
Target Market • Large Corporations • Delaware, USA • More than one-half of Fortune 500 corporations are incorporated in Delaware. • Per capita real GDP was the highest in the nation-49 percent above the national average.
Target MarketContinued • London, England • About 58.2% of 2.15 million business enterprises in the England are corporate businesses • Strong business relationship with U.S. • Home for one of the largest airports in the world Heathrow British Airways Office for National Statistics. (2009). UK enterprises by legal status. Businesses. Retrieved March 28, 2010 from http://www.statistics.gov.uk/cci/nuget.asp?id=1238
Business Operations • United States Domestic Base: • Delaware • Foreign Base: • London, United Kingdom • There is: • 1 Chairman • 1 Vice President • Each base has: • 15 locally hired employees Global Business Global Team. (2009). [Image]Retrieved from http://www.globalbusinessperspectives.com
Management • Diverse work staff • Motivate employees • Open- physical space • A “Go Green” company • Follow a strict code of ethics
The Oklahoma City CoworkingCollaborative. (2009 May). {Image} Retrieved from: http://www.speedofcreativity.org
Management • Organize tasks • Carefully monitor work • Encourage creativity and innovation • Internal communication through various forms
Marketing • Google Adwords • Facebook • Twitter • Yahoo Ads Google, Facebook, Twitter [Logos]. (2009). Retrieved April 12, 2010 from http://italiafacebook.info/category/facebook_home/3 Yahoo [Logo]. (2009). Retrieved April 12, 2010 from http://komplettie.wordpress.com/2009/12/22/yahoo-closes-for-christmas/
SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats • Competitors
Technology • Need: • Log-ins for employees and companies • Online Booking • Package Level Access Code or voucher • Payment system • Using: • Website • Travel Agency Software • PayPal Payment
Technology • Website objectives: Compatibility and Security. • Compatibility: • Work on Internet Explorer, Firefox, Safari browsers • Written in HTML5 • Easy to navigate through out the pages • Account/Payment Security: • Standard 128 bit encryption • Strong username and password
Limitations • Time • 5 hours ahead of Delaware* • Converting currencies* • £0.65 to $1.00 • Culture • Language and spelling • Holidays**
References Black, L. S. (2007). Why corporations choose Delaware. Retrieved March 24, 2010 from http://corp.dellaware.gov/whycorporations_web.pdf Bureau of Economic Analysis. (2009). Economic slowdown widespread among states in 2008. Regional economic accounts. Retrieved March 28, 2010 from http://www.bea.gov/newsreleases/regional /gdp_state/gsp_newsrelease.htm Office for National Statistics. (2009). UK enterprises by legal status. Businesses. Retrieved March 28, 2010 from http://www.statistics.gov.uk/cci/nuget.asp?id=1238