What is BI really about?

1. What is BI really about? Ulrik Pedersen Country Manager, TARGIT Business Intelligence up@targit.com

2. Definition of BI • “Business intelligence (BI) refers to computer-based techniques used in identifying, extracting, and analyzing business data”. WIKIPEDIA • “Business intelligence (BI) simplifies information discovery and analysis, making it possible for decision-makers at all levels of an organization to more easily access, understand, analyze, collaborate, and act on information, anytime and anywhere”. MICROSOFT

3. Definition of BI • “BI (business intelligence) An umbrella term for the applications, infrastructure, platforms, tools and best practices enabling access to and analysis of information to optimize decisions and manage performance”. GARTNER • “Business intelligence is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making”. FORRESTER

4. Definition of BI BI is reallyabout everyone making better decisions faster!

5. Where has the focus been? • Technology • Technology • Technology. Technology. Technology

6. OLAP Cubes KPI’s

7. KPI’s Reports

8. Spreadsheets KPI’s

9. Here is your BI! OLAP Cubes Bar Charts ETL Dashboards Notifications Spreadsheets Pie Charts KPI’s Analyses Reports Data Warehouse Data Mining Alerts Benchmarking

10. The Decision making process KILL RATIO

11. The Decision making process Communicate Schedule alerts Search sentinels New KPI’s Knowledge Search KPI Reports Alerts Notifications Dashboards Analyses Data mining What-if Predictive models

12. Conclusions and recommendations • Stop thinking about Technology • Think about making better decisions faster • Focus on your most important KPI(s) • And how you allow everyone to apply OODA loops around the KPI(s) • THANK YOU! Ulrik Pedersen Country Manager, TARGIT Business Intelligence up@targit.com

13. Dan Fine dan@fine.com 877.777.FINE Just Six Numbers If it is good enough for the Universe…

14. Presenting The Six Numbers "The most incomprehensible thing about the Universe is that it is comprehensible" - Albert Einstein

15. Stars In the Visible Universe • 70,000 million millionmillion • 10 times as many stars as grains of sand on all the world's beaches and deserts. • How much data is in your company? • Where is it? • How is it stored? • What does it take to collect it? • What does it mean? • What next?

16. Why You Need Six Numbers? • A tightened regulatory climate • Investors' intolerance for unpleasant surprises • Relentless pressure for improved earnings • Delivering ever more timely and transparent reporting data • Uncovering increasingly fine-grained pockets of potential value and efficiencies

17. What Businesses Need • What is happening • In real or near time • Why is it happening • What would we like to see happen • Less IT to maintain • Centralized in one place • Bring it to me • Affordable • Without an army of data gatherers

18. Why Is It So Hard? • To get what you need a business needed three types of software: • Business Intelligence • Performance Management • ERP (enterprise resource planning)

19. CEO Numbers • Sales pipeline • Market share • Revenue growth • Forecast • Cash flow and EBITDA • Customer satisfaction

20. CFO Numbers • Cash on Hand • Return on Capital • Cost of Goods Sold • SG&A • Budget Variance • Gross Margin

21. VP Marketing Numbers • Cost of customer acquisition • Media response rate • Unique Web visitors • Customer Lifetime Value • Customer segmentation • Marketing spend and budget

22. One Stop Shopping • ERP, BI and BP on one platform – Dynamics AX • Affordable • Easy to maintain • All your data in one SQL database • Extends technology you already own

23. Six Numbers by Department

24. Deliver It Thorough Email

25. The Universe’s six numbers

26. ε = 0.007 • Epsilon describes the strength of the force that binds atomic nuclei together and determines how all atoms on Earth are made. • If epsilon were 0.006 or 0.008, we could not exist.

27. N = 1,000,000,000,000,000,000,000,000,000,000,000,000 • This number measures the strength of the forces that hold atoms together divided by the force of gravity between them. • It means that gravity is vastly weaker than intra-atomic attraction. • If the number were smaller than this vast amount, only a short-lived, miniature universe could exist.

28. Ω = 1 • Omega measures the density of material in the universe— including galaxies, diffuse gas, and dark matter. • The number reveals the relative importance of gravity in an expanding universe. • If gravity were too strong, the universe would have collapsed long before life could have evolved. • Had it been too weak, no galaxies or stars could have formed.

29. λ = 0.7 • Lambda describes the strength of a previously unsuspected force, a kind of cosmic antigravity, that controls the expansion of the universe. • Fortunately, it is very small, with no discernable effect on cosmic structures that are smaller than a billion light-years across. • If the force were stronger, it would have stopped stars and galaxies— and life— from forming.

30. Q = 1/100,000 • Koppa which represents the amplitude of complex ripples in the expanding universe that seed the growth of such structures as planets and galaxies. • If the ratio were smaller, the universe would be a lifeless cloud of cold gas. • If it were larger, "great gobs of matter would have condensed into huge black holes.

31. D = 3 • The first crucial number is the number of spatial dimensions: • We live in a three-dimensional Universe. • Life couldn't exist if D were two or four. • Time is a fourth dimension, but different from the others in that it has a built-in arrow: we 'move' only towards the future.

32. Questions • Dan Fine • dan@fine.com • 877.777.FINE