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Get Them In the Door – Membership Building & Retention

Learn effective growth factors, marketing strategies, and rebuilding techniques for Toastmasters clubs. Discover ways to attract prospects, engage guests, and retain members. Utilize tools like open houses, Speechcraft, and Success Series to stay competitive.

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Get Them In the Door – Membership Building & Retention

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  1. Get Them In the Door – Membership Building & Retention Joshua D. Smith, DTMClub Growth Director. 2018-2019

  2. Overview • Growth Factors for Clubs • Preparing for Growth • Marketing Strategies • Prospect  Guest  Member Process • Rebuilding a Struggling Club • Ideas for Staying On Top • Follow Up, Follow Up, Follow Up! *Some material presented from the “Membership Growth” resource available from Toastmasters International (Item 1159).

  3. Growth Factors for Clubs Your club’s growth depends on 6 factors • Effective club meetings that make Toastmasters worthwhile for new and veteran members alike. • Continuous promotion of Toastmasters throughout your community or corporation. • Use of proven techniques to develop guests from prospects and members from guests. • Retention of current members. • Competition within the club, area, division, and district. • Recognition of those Toastmasters who go out of their way to sponsor new members and make other contributions to the club’s overall strength.

  4. Preparing for Growth • Moments of Truth • What does it say about your guests joining your club? What does it indicate about members looking forward to your next meeting? • Committee Formations • Who is ensuring that members are being greeted? Who is following up with current membership?

  5. Marketing Strategies • The “Concept” • What does your club “market?” • Clubs sell more than “public speaking training” and “leadership development.” • Various services: Programming, distribution system (club), price, and promotional programs. • Are your meetings effective? • Are you known in your geographical area? • Advertising, public relations, and membership campaigns (some sponsored by TI) • Personal contact is the most effective!

  6. Prospect  Guest  Member Process • Identify Your Prospect • Get Their Attention • Tell Them About the Benefits • Prove Your Case • Build Value • Showmanship • Closing Techniques

  7. Rebuilding a Struggling Club • When your membership is declining, act! • Analyze what is happening (MOT or other immediate methods) • Everyone is coming for a keen interest in improving leadership/public speaking skills – they will leave if not available! • Establish goals/improvement strategies (with involvement from the District/Division/Area Officers • Sheer Effort!

  8. Open House Incentive • District 38 will provide a maximum $80 reimbursement for Open Houses held. ($40 maximum per event) • Possible scenarios • Receipts $40 on 1 open house • Receipts $40/each on 2 open houses • Receipts $30 each on 3 open houses (Limited to $80) • Receipts $20/each on 4 open houses • Time Frame • July 1, 2018 to June 30, 2019

  9. Open Houses • Required for reimbursement • Submit receipts for expenses • Submit photos of your Open House *To obtain access for submitting reimbursement, contactSam Woods, 2018-19 Finance Manager (Finance-Manager@tmdistrict38.org) for instructions.

  10. Ideas for Staying On Top USE THE TOOLS THAT ARE AVAILABLE TO YOU! • Speechcraft, Success Leadership Series, Success Communication Series • Business Awareness Programs, Publicity and Advertising, Proclamations • Displays and Booths, Telephone Listings, Social Media • Toastmasters Membership-Building Contests, Community Contact Team, Communication Achievement Award • Effective Use of Toastmasters International Brochures, Previous Toastmasters, Youth Programs

  11. Follow Up, Follow Up, Follow Up! ”Let us share the benefits we have gained for ourselves with others.” – Dr. Ralph C. Smedley

  12. ? ? ? Questions ? ? ?

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