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Who shares and why? Assessing the diffusion potential of peer-to-peer mobility innovations

This study explores the early adopters of peer-to-peer (P2P) mobility innovations, such as P2P ride sharing and P2P car sharing, and their motivations for participation. The aim is to assess the potential of these innovations in reducing CO2 emissions. Data will be collected through surveys and analysis of secondary literature, and the impact of participation on CO2 emissions will be examined. Contact: Laurie Kerr, l.kerr@uea.ac.uk

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Who shares and why? Assessing the diffusion potential of peer-to-peer mobility innovations

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  1. Who shares and why?Assessing the diffusion potential of peer-to-peer mobility innovations Laurie Kerr PhD Researcher| Tyndall Centre, University of East Anglia

  2. One of the ‘most significant economic developments’ of the past decade • Consumer to consumer (C2C), or peer to peer (P2P), interactions • Allow people to share, barter, lend, rent, trade, gift and swap their personal goods with others The sharing economy • ‘Consumers granting each other temporary access to under-utilised physical assets’ – Frenken 2015

  3. P2P mobility P2P ride sharing An individual granting temporary access of a seat in their vehicle, and sharing a journey, with another individual, often for payment P2P car sharing An individual granting temporary access of their vehicle to another individual, often for payment

  4. Who are the adopters of peer-to-peer mobility innovations? • Why do early adopters participate in peer-to-peer mobility innovations? Research questions

  5. Sampling strategies Frequent use P2P ride sharers P2P car sharers User Provider User Provider Frequent use Frequent use Frequent use Never registered, never used Sample to include: Millennials holders of a degree 50-50 split of respondents with a car in the household Registered but never used Registered but never used Registered but never used Registered but never used

  6. Surveys

  7. Surveys

  8. Surveys

  9. Data analyses = expected difference between

  10. Expected results • Early adopter characteristics identified in diffusion of innovation theory: • Part of local social system • Are looked to for advice and information about an innovation • More years of formal education • Greater ability to deal with abstractions and change

  11. Who are the early adopters of P2P mobility innovations? • Why do early adopters participate in P2P mobility innovations? Future and further work

  12. Aim: To assess the potential for P2P mobility innovations to reduce CO2 emissions, through an exploration of two case studies: P2P car sharing and P2P ride sharing • Who are the early adopters of P2P mobility innovations? • Why do early adopters participate in P2P mobility innovations? • What impact does participation in P2P mobility innovations have on CO2 emissions? Future and further work Online survey Secondary literature CO2 emission reduction profiles, scaled up CO² emissions?

  13. Thank you for listening Laurie Kerr l.kerr@uea.ac.uk PhD Researcher| Tyndall Centre, University of East Anglia

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