Developing Our Alumni Chapters to Become Change Makers in Our Communities

1. Developing Our Alumni Chapters to Become Change Makers in Our Communities

2. Objectives • We will make the business case why our alumni chapters are vital to our communities which we live. • We will discover ways and develop plans to become an impact alumni chapter in your community. • Discuss creative strategies for continued engagement with government and civic leaders, university officials, corporate and community leaders.

3. Norms • Be Open • Treat others with RESPECT • Honor Confidentiality • Listen Actively • Participate at own comfort level • OUCH AND EDUCATE • Ask Questions • Share Talking Time • Have Fun

4. “Everything in life is 5 percent idea and 95 percent implementation”

5. Who Are You? • Branding assessment • Who are you (NOTE: you must be everything locally that Sigma is nationally!) • How do you think you look? • How do others see you? • How do you close the gap between the two perceptions?

6. Who Are You? • Branding assessment • How you ‘define yourself’ • How you distinguish yourself from the competition

7. Chapter’s Branding Materials • Branding assessment • Are your local images acceptable to the national organization? • Who are you trying to reach? • What are you trying to say? • What is your tone in saying it? • Review and Revise what you say to keep it fresh

8. Your Message • You can’t say it all • You can’t be all things to all people • Determine if your message will • Announce (establish brand) • Invoke Action (selling tickets) • Educate (solidify brand) • Clarify (emergency marketing)

9. Launch Points • TV/Radio • Interviews • News Segments • PSA’s • Advertising

10. Launch Points • Print Media • The Press Release • PSA’s • Feature Article • Advertising • Chapter Letterhead • Chapter Photos

11. Launch Points • Most Accessible – THE COMPUTER • Web Sites • List Serves • Blogs • Emails • Evites, Constant Contact • Social Network Media

12. REMEMBER • You represent a national organization • Represent FBS’s ideals • Respect and honor FBS’s rules of representation • Short and to the point • Review and revise • Balance your use of technologies for the best chapter mix

13. REMEMBER • Is your information relevant? Newsworthy? Dated? • Start lead-ins STRONG, POWERFUL • Write for the media • Stick to facts (unless a feature)

14. REMEMBER • Pick an angle and voice from which to speak and remain consistent • Active, not passive voice • Word economy (K.I.S.S. – keep it short, stupid) • Minimize jargon, frat talk (unless you are ONLY speaking to greeks) • DO NOT USE UPPER CASE EXCLUSIVELY

15. FINALLY • Competition exists for ALL communication • All information is NOT always picked-up and carried • You can pay for professional placements • It takes TIME to get news INTO the news

16. Why Do We Serve Humanity?

17. Sigma Wellness The Fraternity’s Program Brand of Service to Humanity • National Visibility • Program Consistency • Reporting & Accountability Key Service Principles

18. Relationships Working Together

20. Vision Casting

21. A Creative Suggestion

23. Crossing Path Event Planning StepsEvent Components

24. Key Reminder for a Successful Event • Event should be plan a minimum of 90 days in advance • Perform phone survey with inactive brothers. Invite to Crossing Path Event • Send special invitation to each in-active brother. • Engage collegiate members • Develop a theme or area of focus for your chapter’s Crossing Path Event. • Select community agency, academic institution, or government agency that you will invite to participate in Crossing Path Event. Send formal invitations. Follow up with email, and telephone calls.

25. Creating an Excellent On Site Registration • Generate a Contact List from attendee information • Create ID Badges for all guests to promote networking and comfort • Develop Press Kits/Info. Packets (Different versions for each group) • Develop Registration Area – 2 tables (Sign-up & Information) • Create a Open Business Card Drawing located @ Registration Table • Ensure Committee Members are assigned to serve as host at doors and registration table. • Create a Presentation (Pictorial Slides) to display activities of Sigma in your communities.

26. The Program • Introductions (Address attendees as a group – Business leaders, Government Officials, etc.) • Ensure Greetings from Key Leaders and Guest • Include the occasion and purpose of Crossing Paths Event • Present Official Fraternity Video • Select Speaker that will be compatible to Sigma goals and vision • Develop a script • Ensure you focus on Fraternity’s strategic community initiative.

27. Create Information Kit for targeted re-activating members & Non-Members Components: • Crescent magazine • Fraternity’s Program Marketing Brochures and/or One Pagers • Fraternity Fact Sheet • Fraternity’s Mission and Focus Sheet • Information about hosting chapter and local chapter leadership • Chapter Presidential Greeting Message • Notable Sigmas Marketing Sheet

28. Awards and Presentations • Present awards to community leaders and/or community organizations in the areas of social justice, economic empowerment or education. • Ensure you engage the Fraternity’s Strategic Community Partners: March of Dimes, American Cancer Society, CDC member organizations, i.e.…Local Health Departments. • Present special recognition to local collegiate and high school students for academic excellence

29. “Everything in life is 5 percent idea and 95 percent implementation”

30. “A Vision without action is just a fantasy”

31. Tools for Implementation • Sample Program • Sample Promotional Flyer • Sample Letter of Invitation • Sample Letter of Greetings • Sample Program Script • Sample Questionnaire\Survey for Inactive Brothers • Project Planning Tools • Linkage and Accountability Grid

32. The Action Plan – Creating Your Chapter’s Legacy

33. Developing Our Alumni Chapters to Become Change Makers in Our Communities