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From « The Manchester Guardian » to guardian.co.uk , (and the web only ?). « The Manchester Guardian », founded in 1821. First, a local newspaper. It became one of the first media group in UK: the « Guardian Media Group »
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From « The Manchester Guardian » to guardian.co.uk, (and the web only ?)
« The Manchester Guardian », founded in 1821. First, a local newspaper. • It became one of the first media group in UK: the « Guardian Media Group » • One owner, « the Scott Trust company », a limited company which guarantees the independance of the Guardian’s team • Circulation: between 250 000 and 300 000 copies/day 400 000 copies/day 390 000 copies/day 600 000 copies/day
A centre-left liberal newspaper • In the beginning, the newspaper of the middle-class • Today, after a « gentrification » of its readership, the newspaper of the teachers & intellectuals 80% of the readers A very strict Editorial Guidelines 14 pages of rules about witness payments, conflicts of interest, promotion travels,…
2.8 millions visitors/day • News Website n°5 in the world • Hard news for Analysis and commentary for • Priority to the web: 175 jobs lost this year • A solution to the crisis: the Guardian lost more than £50 millions