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Module 01 Introduction to service marketing

MKT8003 Services marketing management Faculty of Business and Law. Module 01 Introduction to service marketing . Importance of services in the Asia-Pacific Region. Services are going to move in this decade to being the front edge of the industry IBM former CEO Louis V. Gerstner.

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Module 01 Introduction to service marketing

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  1. MKT8003 Services marketing management Faculty of Business and Law Module 01 Introduction to service marketing

  2. Importance of services in the Asia-Pacific Region Services are going to move in this decade to being the front edge of the industry IBM former CEO Louis V. Gerstner

  3. Value added utilities • Time based utility: airlines, car hire, cleaning and maintenance services etc. • Place based utility: distribution, retailing, telecommunicat - ions, serviced offices etc. • Form based utility: medical, hairdressing, investment management, sports and leisure etc. • Problem solving utility: consulting, research services, legal services, IT services etc.

  4. Operations Management Marketing Management Customers Human Resources Management Managing the 7Ps Requires Collaboration between Marketing, Operations, and HR Functions

  5. DHL’s Integrated Marketing Campaign

  6. Introduction to service marketing 1. Identity and justify your firm selection and why this firm offers a good case opportunity for you to examine and analyse. (250 words)

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