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Measuring Unpredictable User Needs

This study examines the challenges of measuring unpredictable user needs and provides insights on forecasting and prediction in user based services. It explores the role of institutional isomorphism and organizational recipes in understanding user perspectives. The study analyzes growth rates and adoption of E-books, as well as the use of reading rooms in academic and research libraries in Denmark. It also delves into the interpretation failures caused by wrong indicators or units, and suggests appropriate quantitative and qualitative techniques for strategic management.

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Measuring Unpredictable User Needs

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  1. Measuring Unpredictable User Needs Carl Gustav Johannsen Royal School of Library and Information Science Copenhagen, Denmark

  2. Forecasting and prediction • Art or science? • Case: availability and access and use • Rationalistic-functionalistic paradigm • Institutional isomorphism • Organizational recipes on tour • User-based services

  3. Downloads • Increase- 2002-2005: 318 per cent • Growth rates • Adoption • Theoretical perspectives: interpretation and understanding • User and provider – different perspectives

  4. E-Books • Low growth rates • Interpretation: take-off or non-use? • Institutional isomorphism • Fashion? • Rational choice

  5. Use of Reading Rooms • Academic and research libraries • Increased use – in Denmark • History and context • Dialectical or fuzzy logic

  6. Role of Performance indicators • Wrong indicators or units? • Interpretation failures • Appropriate techniques • Quantitative and qualitative data • From strategic planning to strategic management

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