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Deciphering “News” (and our roles as digital journalists). COM466 – 4 Apr 2011. From Poynter - NewsU Tutorial. Prominence Importance Human Interest Timeliness Proximity Meaning . The 5Ws+H. Who What When Where Why How. Other Considerations. Controversy/Conflict Usefulness
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Deciphering “News” (and our roles as digital journalists) COM466 – 4 Apr 2011
From Poynter - NewsU Tutorial • Prominence • Importance • Human Interest • Timeliness • Proximity • Meaning
The 5Ws+H • Who • What • When • Where • Why • How
Other Considerations • Controversy/Conflict • Usefulness • Emotion • Impact • Educational Value (“civic journalism”)
Check It Out : Newsworthiness • KING5: Willie Greens … • What elements of this story are told “best” through images? Sound? • CNN: Was your fish dinner… • What elements of this story are told “best” through images? Sound? • WaPo: Fact Checker … • What elements of this story are told “best” through text?
Verification • Direct observation (the reporter was there) • Who said? (the reporter interviewed someone) • Challenge: most stories quote government officials, “expert” counterparts • Who said? (the reporter accessed public databases, documents)
Verification Exercise • You read this on Twitter or Facebook: “RT @yourBFF: OMG. There’s been a 7.1 earthquake in SF!” • What do you do? • RT/share based on trust of source • RT/share only after verifying • How might you verify? • Why would the comment be more credible with a link included? Why might it not be a good practice to RT/share without checking the link (if it were there)?
Clarification • Ask questions in order to simplify, put a fact/idea/event into context • Tell more more about … • What happened next? • Who else was involved? • No “closed ended” questions! • Rephrase what you think you heard to get confirmation from your expert
Four Big Tasks • Invite (lede/lead) • Inform (the hook/what’s in it for the reader) • Illuminate (your evidence) • Connect (context)
Judgment • Journalism requires interpretation, judgment • “News” could be a stock quote or today’s temperature, but without context, it’s just data • In other words, we need facts but facts alone are not “journalism”
A Bit More On Context • What might be important to us as the UW community might not be important to everyone in Seattle • But what’s important in Olympia might be important to everyone in the state • Providing that context is a key part of a journalist’s responsibility
Thinking About Audience • Assume: Microsoft just announced it’s laying off 3K employees, one/third in Seattle area • How might this be reported in the WSJ? • How might this be reported in the Seattle Times? • How might this be reported on GeekWire? • How might it be reported in the London Guardian? • What questions do you have that will contextualize this “fact” for your audience?
Accuracy • AKA “getting it right” • Spelling (especially proper names – spell check doesn’t always help here) • Grammar • Facts • What else?
Simplicity • AKA not talking over their heads! • “At this point in time, the current levels of societal tension are enough to create a high degree of anxiety among citizens of every persuasion and every economic and cultural class.”versus • “These are the times that try men’s souls.” From http://www.jprof.com/wfmm7/chapter1.html
Your Check List • Working in small groups, develop a checklist for evaluating the “news” that crosses your computer screen
Credits • Kathy E Gill • @kegill, @kegill_uw • http://wiredpen.com • http://faculty.uw.edu/kegill • Creative Commons: share-and-share alike, non-commercial, attribution