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Kwik-Fit did not just ‘improve’ upon the offering of existing motor repair shops. Instead, it found a completely new way of addressing one very narrow, well defined aspect of car owners’ repair needs. Its narrow focus on exhausts and tyres enabled it to reap significant purchasing and operating economies. It passes these on to its customers in the form of rapid, high quality service and keen prices. Kwik-Fit, Management of Technological Innovation, KV Patri