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Virtual Supply Chain. By: Andy Armstrong Lindsey Armstrong Todd Brown Denny Burnett Paul Carbajal. Virtual Supply Chain. Virtual Supply Chain-
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Virtual Supply Chain By: Andy Armstrong Lindsey Armstrong Todd Brown Denny Burnett Paul Carbajal
Virtual Supply Chain Virtual Supply Chain- A Virtual Supply Chain represents a network of firms coming together to exploit fast-changing opportunities. By quickly combining their core competencies the alliance of firms is able to take advantage of a market opportunity. VSC Depend On- Developed Information Infrastructure Continually Improving Technology Length of VSC Alliance Depends On- Availability of the market opportunity Future business objectives of the firms involved
Example of VSC Online Ordering Production Planning Production Plan Supplier ASupplier BSupplier C Operational Ordering Operational Ordering Operational Ordering Strategic Planning Strategic Planning Strategic Planning Long-term Competitiveness Long-term Competitiveness Long-term Competitiveness
Four Phases • Four phases along the value-adding process: • Plan: Data is processed for product development and management • Source: Volume forecasts determine resources required • Make: Raw materials Final products • Deliver: Logistics
Potential of VSC’s • Continually improving technology • Technology improves capabilities of VSC’s improve • Innovation in supply chain • Flexible supply chain
Lending Tree “When Banks Compete, You Win” Service that provides people with different mortgage companies to choose from. They don’t actually provide the lending service.
4PL’s • A 4PL is an integrator that assembles the resources, capabilities, and technology of its own organization and other organizations to design, build and run comprehensive supply chain solutions • Aimed to save the customers of the supply chain money • Mostly a consulting company
In two words it: Recycles Technotrash • Provides secured, audited disposal of intellectual property stored on electronic media and other technotrash. • Through a set of strategic alliances, GreenDisk works with both for profit and non-profit companies to create a national network of service providers. Rather than build new manufacturing facilities and recycling centers, GreenDisk partners with these non-profit agencies. • GreenDisk profits from the sale of its products.
GreenDisk • Also, GreenDisk buys downtime from professional software manufacturers. • Instead of setting up new manufacturing and fulfillment centers, GreenDisk partners with such non-profit agencies as ACT! in Columbia, Missouri, which focuses on creating jobs for developmentally disabled adults or with the Veterans' Administration which re-trains and employs disabled veterans.
Examples of what it recycles • Diskettes, CDs, DVDs, Video and Audio Tapes, Ink Jet and Toner Cartridges • Cell Phones, PDAs, Pagers, Digital Cameras, and Laptop • Computers • Hand-held Games, CD and MP3 Players, Rechargeable Batteries and other Computer-related Equipment
GreenDisk Process • GreenDisk Technotrash • Companies send the technotrash can via the US Postal Service to a collection facility • From there the technotrash is sorted and sent to a network of companies and nonprofit groups that breakdown the material for reuse
GreenDisk Process (cont.) • Throughout the process it tracks the activity of the materials with a bar code, so it can provide customers with documentation of its services. • After the material have been destroyed, GreenDisk sends a letter conforming the materials have been destroyed (sensitive information has been removed). • The end result for most technotrash is GreenDisk products, such as recycled CD RW’s.
Strategy used by “LINE” (logistics Information Network Enterprise) • Leveraging technology to improve the value chain. • Using the internet as primary source of communication and manage real time information with electronic documentation to deliver goods in the most efficient manner. • Developing a JIT process to deliver inputs at the right time place and quantity reducing inventory, material handling and overhead. • Monitoring truckloads, routes and warehousing • Enhancing payment process electronically increasing speed, assurance, status of goods, over purchasing abilities and extra foreign exchange services.
LINE’S VSC Management • Integration of Service Providers, Logistic Services and Trading Partners into a single platform • Information design constructed of logistic services, partnerships and transportation management systems • 5 areas of focus • Source, Make, Store, Move, Pay
Why VSCM is important to a manager • Understanding virtual supply chains enhances understand of supply chains in general • Gaining control of a virtual supply chain is harder than a constant supply chain, increases your overall SCM abilities • There are multiple businesses using VSC and knowing how to improve and manage them properly will help the business as well as your career
Difference between managing a VSC vs. a normal SC • Constant stream of different suppliers • VSC relies more heavily on communication technology • Faster pace in grouping suppliers together to create a final product
Sources • Gunasekaran, A. and Ngai, E. W. T. “Virtual Supply-Chain Management.” Production Planning & Control. Vol. 15, No. 6, September 2004, 584-595. • LendingTree.com • GreenDisk.com • Supplychain.ittoolbox.com “What is 4PL?” • Harrisson,Crayton. "Recycling trash through the mail." The Dallas Morning News.4/8/2006 (" http://seattletimes.nwsource.com/html/businesstechnology/2002918311_ptreviews08.html")