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2019 Campaign Management Training – AKA Training for Superheros

Join our 2019 Campaign Management Training and learn how to effectively manage the CFC campaign. Covering topics such as campaign planning, keyworker responsibilities, online pledging, available tools, and more.

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2019 Campaign Management Training – AKA Training for Superheros

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  1. 2019 Campaign Management Training – AKA Training for Superheros

  2. What will we cover today? About the CFC Your CFC role and responsibilities Developing your campaign plan 2019 theme and plans Keyworker role and responsibilities How to pledge online Available tools and resources

  3. How the CFC Works for Campaign Workers

  4. How the CFC Works for Donors

  5. Who can give through the CFC? * *Federal employees can also pledge volunteer hours to CFC-participating charities that accept them.

  6. How the CFC Works for Charities

  7. Why the CFC?

  8. 2019 Campaign Theme • Cause focused • Expanded color palette • Illustrated approach

  9. Cause of the Week Calendar

  10. 2019 Campaign Video

  11. Draw your cause.Share your sketch.Tell your story.

  12. The Hard Part is done!

  13. It’s So Convenient

  14. Choose your Favorites

  15. It’s easy to RENEW

  16. You can even Volunteer

  17. Ok, the CFC sounds great!But, what do I have to do as a Campaign Coordinator, Manager, or Keyworker?

  18. Campaign Management Responsibilities PRE-CAMPAIGN • Attend training • Develop a plan • Review agency structure • Brief leadership • Train Keyworkers • Meet with other internal teams • Order/print supplies • DURINGCAMPAIGN • Promote the campaign • Hold events • Meet with Keyworkers • Brief leadership • Collect/submit pledges • POST CAMPAIGN • Recognition • Close out • Report back

  19. THE TEAM! Develop your plan… Phase 1: Build your team • How will you identify Keyworkers? • Remember the ratio: 1:25 • Other internal teams (publicity, events, technology) • Phase 2: Train your team • EVERYONE should be trained • You? Or CFC staff? • Where? • When? • Phase 3: Motivate your team • Meetings – how often? Where? How? • Recognition • Campaign worker only event

  20. LEADERSHIP SUPPORT! Develop your plan… • Visible/Tangible Leadership Support Includes • Helping to recruit Keyworkers • Public CFC endorsements • Set CFC goal • Attend campaign events • Publicly make a pledge • Offer incentives • Recognition

  21. Develop your plan… MATERIALS! • What is available: • How to get them. • How to distribute to Keyworkers. • Paper Pledge Form • Charity List • Donor Response Card • Donor Event Card • Donor Sketch Card • Thank You Card • Posters • Barometer Poster

  22. PUBLICITY! Develop your plan… • Posters • Table tents • Website/intranet • Newsletters/local paper • Digital screens • Social media

  23. EVENTS! Develop your plan… • Available Resources • Event Guide • Event Presentation • Event Video • Event Toolkit • FB Live

  24. Keyworker Checklist • Attend a training session. • Get your supplies. • Publicize the campaign. • Practice giving. • Ask each of your co-workers to participate. • Follow up. • Submit completed paper pledge forms. • Express gratitude.

  25. Step 1: Prepare for your role • Attend training. • Review online resources. • Keyworker Checklist • Keyworker Guide • Making the Ask Video • Event Guide Placeholder For Keyworker Guide Picture

  26. Step 2: Get your supplies • What is available: • How to get them. • Paper Pledge Form • Charity List • Donor Response Card • Donor Event Card • Donor Sketch Card • Thank You Card • Posters • Barometer Poster

  27. Step 3: Publicize the campaign • General Posters • Barometer Poster • Table Tents • Advertisements • Pre-written Communications • Social Media Posts • Success Stories • Virtual Charity Fair

  28. Step 4: Practice giving

  29. Step 5: Make the ask • Tell your story. • Explain the benefits of the CFC. • Ask about their favorite cause. • Invite your co-workers to pledge. • Thank your co-workers for their time.

  30. Step 6: Follow up

  31. Step 7: Collect completed pledge forms

  32. SUBMITTING PLEDGES! Develop your plan… • How to accept pledge forms from Keyworkers? • Store securely • Plan for postage • Bundle payroll pledges and check pledges separately by unit/office and complete a summary for each bundle

  33. Step 8: Express gratitude.

  34. I’m ready!What’s next?

  35. Review of Available Tools/Resources TRAINING RESOURCES • Campaign Management Guide • Event Guide • Event Presentation • How to Have a Successful Event Video • TOOLKITS • Start Strong • Cause of the Week • Event • Spirit Week • Finish Strong • Thank You • PUBLICITY MATERIALS • General Posters • Barometer Poster • Table Tents • Advertisements • Pre-written Communications • Social Media Posts • Success Stories • Virtual Charity Fair

  36. How to navigate the website… The homepage!

  37. How to navigate the website… Resources page!

  38. Thank you

  39. Questions?

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