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Presentation Title Goes Here. PROPOSAL TO MONCADA: EXPERIENCE DIRECT MARKETING WITH ACREW.
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Presentation Title Goes Here PROPOSAL TO MONCADA: EXPERIENCE DIRECT MARKETING WITH ACREW
We believe that the best way to communicate with crew, is through knowledge sharing, and developing a “thought leadership” approach. ACREW helps motivate crew to seek out your brand via an active process. Put simply, ACREW is your ultimate business partner and lead generator. • In order to provide you with the best platform to reach out to crew, you need to share knowledge effectively, with the decision makers on-board. ACREW organises events that introduce crew to professional development opportunities. Crew are invited to attend free masterclasses, workshops, discussion groups and networking activities at our events within yachts shows, shipyards and marinas (8 events held in 2016, increasing in 2017). A direct marketing solution for Moncada with tangible results VALUES AND VISION
Moncada’s objectives: Grow network of captains and stews Build brand awareness of Moncada as exclusive supplier of Bvlgari to yachts Generate leads for yachts interested in stocking Bvlgari
CALENDER OF EVENTS 2016 – 2017 • ACREW Toulon at IMS Shipyard | 30 November - 1 December 2016 • Antigua Partner Trip |5 - 12 December 2016 • Caribbean Crewfest II |11 - 14 January 2017 • ACREW Sint Maarten at Port De Plaisance| 19 - 20 January 2017 • ACREW La Ciotat at Compositeworks|15 - 16 February 2017 • ACREW Palma at the Nautical and Crew Expo |20 - 21 April 2017 • ACREW Barcelona at the MYBA Show |24 - 27 April 2017 • ACREW Palma at the Superyacht Show | 28 April - 2 May 2017 • ACREW Monaco at La Rascasse|27 – 30 September 2017
OUR RECOMMENDATION TO MONCADA: • ACREW Barcelona at the MYBA Show | 24 - 27 April 2017 • ACREW Palma at the Superyacht Show | 28 April - 2 May 2017 • ACREW Monaco at La Rascasse| 27 – 30 September 2017
ACREW BARCELONA AT MYBA SHOW • 24 - 27 April 2017 • Provide workshop on scents and luxurious toiletries fitting for charter guests – idea to invite fragrance expert from Bvlgari. The presentation would be part of a Luxury Masterclass • Crew Data of all registered and attending charter management, charter brokers, captains and stew • Social media campaign to promote your workshop • Company description, biography and workshop detail in the ACREW event Programme • Crew Feedback report after the workshop • Blog article about your workshop
ACREW PALMA AT THE PALMA SUPERYACHT SHOW • 28 April - 2 May 2017 • Pampering afternoon for chief stews with Bvlgari demonstrations and sampling. Bvlgari gift bags to attending chief stews • Crew Data of all registered chief stews • Social media campaign • Advert and description ACREW event Programme • Crew Feedback report after the workshop • Blog article about your workshop • Inclusion in event photography and videography
ACREW MONACO AT LA RASCASSE • 27 – 30 September 2017 • Experience Bvlgari at ACREW Monaco – invite chief stews, captains and industry professionals to a Bvlgari table to sample fragrances and learn about the brand • Gift bags given out to Chief Stews • Crew Data of all registered chief stews • Social media campaign • Advert and description ACREW event Programme • Crew Feedback report after the workshop • Blog article about your workshop • Inclusion in event photography and videography
AND FINALLY, AT THE END OF A GREAT LEARNING EVENT – WE CREATE A NIGHT TO REMEMBER! HAVE A LOOK AT THE KICK-OFF PARTY IN MONACO