5 Reasons Why Trade Shows are Worth the Money and Effort

1. 5 Reasons Why Trade Shows are Worth the Money and Effort Unlike the situation a few decades ago, there are plenty of avenues for businesses looking to promote their products and network with fellow professionals. From LinkedIn groups to Twitter chats, there are several avenues to attract potential customers. Given the choice, does it make sense for businesses to spend millions of dollars on trade shows? We list out five reasons to prove they are still worth the money: •Networking: Profit making isn’t the only motive for companies participating at trade events. Their primary aim is to connect with people and look for possible partnerships. Such events are also a great way to find businesses that manufacture complementary products and services. You could also get names of people who are more likely to buy your product and then follow them after the event. •Introduce a Product or Service: If you have a novel product or service that’s likely to be path-breaking, a tradeshow is a perfect way to showcase it. This is especially true for prominent industry related trade shows where press coverage is likely to be very good. It also offers the convenience of explaining the product and clearing doubts if there are any. You can personally answer queries and concerns and even offer product demos. •Understand the Competition: It is not easy to know what your competitors are up to regarding product innovation or marketing. Trade shows are a great way to understand what’s new and interesting. You are near competition and hence offered an excellent opportunity to come up with a better plan for counteracting it. •Better Press Coverage: If you are participating in a popular trade show, press coverage is guaranteed in trade industry magazines and national newspapers. A large number of reporters covering the event are a huge opportunity for you to capitalize and even manage a few interviews, or even a mention in a prominent news article. Small businesses can hashtag their participation on Twitter and get more exposure, or write a press release about it and be assured of better search engine rankings. •Increase Sales: Not all businesses participating in trade shows aim towards achieving a sales target. However, with so much exposure, better sales do become an unintended incentive. However, if you’re

2. thinking about boosting sales, remember to factor in the costs involved along with the estimated profits. Participating in trade shows can be expensive. You need to spend time and money trying to stand out with better trade show displays, quality graphics, and a qualified team. Resource Box: The writer is a trade show expert; he helps small and medium businesses make the booth stand out with exclusive suggestions on trade show displaysand other strategies. To know more information, Visit https://www.tradeshowdisplaypros.com/