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Google Image Search is a powerful tool for driving more traffic to your website. It can provide you with an additional source of relevant visitors and help you reach out to people interested in your offer. With Google Image Search, you can expand your reach by optimizing your images so that they surface higher up in searcheru2019s query results. In this blog post, we will look at why image search optimization is important and how it helps increase the visibility of your website and consequently boost the number of visitors.
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How to Drive More Traffic using Google Image Search? 1 Optimize the alt tags for your images The alternative text or “alt” tag should accurately describe the content of each image, using keywords where appropriate. This enables search engines to understand what the image is about and makes it more likely that your images will appear in Google Image Search results related to those keywords. 2 Write an SEO- friendly caption our captions should not only be descriptive but should also contain relevant keywords that are related to your images. This helps in optimizing your content for both Google Image Search, as well as regular web searches. 3 Utilize sitemaps A sitemap is an XML file that contains information about each of the pages on your website, including the URLs and any related images. This helps search engines easily find all of your pages and the images associated with them, making it more likely that they will appear in relevant searches. 4 Add image- specific metadata Metadata helps search engines understand the content of each image and makes it more likely for them to appear in relevant searches. The best way to do this is by adding “Image Schema” or “image properties” metadata, which provides the file name, size and type, and user- defined tags like location, altitude and even copyright information. www.reallygreatsite.com