1 / 14

MKT 571 Week 2 Quiz UOP Course Tutorial

TransWebeTutors helps you work on MKT 571 Week 2 Quiz UOP Course Tutorial and assure you to be at the top of your class.

transwebetutors3
Download Presentation

MKT 571 Week 2 Quiz UOP Course Tutorial

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 571 Week 2 Quiz UOP Course Tutorial BY www.TransWebETutors.com Copyright . All Right Reserved By www.TransWebeTutors.com

  2. 1 Which of the following would consumers associate closely with a brand? • Brand attitudes • Points-of-difference • Customer focuses • Points of reference 2 What is the second stage of the consumer buying process? • Information search • Buyer satisfaction • Purchase decision • Evaluation of alternatives Complete Answers here MKT 571 Week 2 Quiz Copyright . All Right Reserved By www.TransWebETutors.com

  3. 3 Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment? • Segment attractiveness • Segment acid test • Needs-based segmentation • Marketing-mix strategy 4 Which other dimension is the VALS classification system based on besides consumer motivation? • Consumer retention • Consumer resources • Consumer support • Consumer beliefs Copyright . All Right Reserved By www.TransWebETutors.com

  4. 5 Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? • Market membership • Industry membership • Category membership • Product membership Find the final exam answers here MKT 571 Week 1 Quiz 6 When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment? • Standard & Poor’s • Trade directories • Internet • Business associates Copyright . All Right Reserved By www.TransWebETutors.com

  5. 7 Which of the following do brand mantras attempt to define? • Brand identity • Points of difference to other brands • Similarity to other brands • Brand equity 8 Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization? • Brand perceptual analysis • Brand positioning bull’s eye • Competitive analysis • Industry analysis Download for answers MKT 571 Week 3 Quiz Copyright . All Right Reserved By www.TransWebETutors.com

  6. 9 In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of? • Dimension to • Relationship to • Response to • Value to 10 Which market is known as the invisible market segment? • Asian American • Hispanic American • African American • Caucasian American Copyright . All Right Reserved By www.TransWebTutors.com

  7. 11 What other dimension helps market segments be measurable, substantial, accessible, and differentiable? • Actionable • Reasonable • Obtainable • Functional Quiz Answers just a click away MKT 571 Week 4 Quiz 12 How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics? • Seven • Nine • Eight • Two Copyright . All Right Reserved By www.TransWebTutors.com

  8. 13 Which term describes the diverse needs of many ethnic market segments? • Multidiversitymarketing • Multifaceted marketing • Mass marketing • Multicultural marketing 14 When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? • Elimination-by-aspects heuristic • Conjunctive heuristic • Lexicographic heuristic • Indirect heuristic Final Exam Answers just a click away MKT 571 Week 5 Quiz Copyright . All Right Reserved By www.TransWebETutors.com

  9. 15 Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables? • Brand cannibalizations • Brand extensions • Perceptual mapping • Point-of-difference 16 Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and • positioning • perceptual mapping • positive marketing • possession Copyright . All Right Reserved By www.TransWebETutors.com

  10. 17 Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service? • Brand reference • Points-of-difference • Points-of-parity • Points-of-reference 18 Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and • inflate • communicate • infuse • create Download Complete Answers MKT 571 Week 6 Quiz Copyright . All Right Reserved By www.TransWebETutors.com

  11. 19 Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization? • Direct • Undifferentiated • Niche • Concentrated 20 Which group is experiencing the fastest population growth today? • African Americans • Asian Americans • Caucasian Americans • Hispanic Americans Copyright . All Right Reserved By www.TransWebETutors.com

  12. To download the complete answer check MKT 571 Week 6 Final Exam 21 Which of the following do marketers use to give consumers a special reason for them to purchase a product or service? • Product demand • Consumer response • Value proposition • Value-added product Copyright . All Right Reserved By www.TransWebETutors.com

  13. About Author This article covers the topic for the University Of Phoenix . MKT 571 Week 2 QuizThe author is working in the field of education from last 5 years. This article covers the basic of  from UOP.MKT 571 Complete Assignment Other topics in the class are as follows: • MKT 571 Week 1 Quiz • MKT 571 Week 2 Quiz • MKT 571 Week 3 Quiz Copyright . All Right Reserved By www.TransWebTutors.com

  14. MKT 571 Week 4 Quiz • MKT 571 Week 5 Quiz • MKT 571 Week 6 Quiz • MKT 571 Week 6 Final Exam Want to check other classes..?? Visit: www.transwebetutors.com Copyright . All Right Reserved By www.TransWebETutors.com

More Related