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1 Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity? • Strategic marketing system • Vertical marketing system • Horizontal marketing system • Conventional marketing system 2 What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? • Market-penetration pricing • Sensitive pricing • Target pricing • Market skimming Find the final exam answers here MKT 571 Week 4 Quiz Copyright . All Right Reserved By www.TransWebETutors.com
3 Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store? • Side pull strategy • Push strategy • Pull strategy • Downward strategy 4 What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products? • Barter • Offset • Free trade • Compensation deal Copyright . All Right Reserved By www.TransWebETutors.com
5 What takes place when dealers purchase some or all of a product line? Part-line forcing • Half-line forcing • Forcing by brand • Full-line forcing Click here and download MKT 571 Week 1 Quiz 6 Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers? • Pull strategy • Downward strategy • Upward strategy • Push strategy Copyright . All Right Reserved By www.TransWebETutors.com
7 What type of distribution places the goods or services in as many outlets as possible? • Selective distribution • Exclusive distribution • Marketing distribution • Intensive distribution 8 When the number of intermediaries are severely limited, this means an • strategic distribution • marketing distribution • inclusive distribution • exclusive distribution Click here and download MKT 571 Week 2 Quiz Copyright . All Right Reserved By www.TransWebETutors.com
9 When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces • break-even current profit • negative current profit • maximum current profit • lowest current profit 10 What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)? • Rectangular marketing system • Conventional marketing system • Horizontal marketing system • Vertical marketing system Copyright . All Right Reserved By www.TransWebETutors.com
11 What form describes a buyer and seller directly exchanging goods with no money and no third party involved? • Sale • Offset • Auction • Barter Quiz Answers just a click away MKT 571 Week 3 Quiz 12 What mode of entry is it when local and foreign investors share ownership and control? • Direct investment • Sole proprietor • Foreign investment • Joint venture Copyright . All Right Reserved By www.TransWebETutors.com
13 When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called • buyback arrangement • free trade agreements • price adaptation • trade agreements 14 What is a simple way to engage in international marketing? • Cultural attainment • Licensing • Travel abroad • Communications Download for answers MKT 571 Week 5 Quiz Copyright . All Right Reserved By www.TransWebETutors.com
15 What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system? • Triangular marketing system • Horizontal marketing system • Rectangular marketing system • Vertical marketing system 16 Which companies have launched a website without any previous existence as a firm? • Brick-and-click • Employee-centered companies • Customer-centered companies • Pure-click companies Download Complete Answers MKT 571 Week 6 Quiz Copyright . All Right Reserved By www.TransWebETutors.com
17 Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially? • Tying agreements • Marketing agreements • Promising agreements • Loosening agreements 18 Companies are pursuing which objective when they start with prices high and slowly drop them over time? • Market tactics • Market pricing • Focusing on market share • Market skimming Final Exam Answers just a click away MKT 571 Week 6 Final Exam Copyright . All Right Reserved By www.TransWebETutors.com
19 Which type of distribution relies on some intermediaries willing to carry a particular product? • Planned distribution • Marketing distribution • Strategic distribution • Selective distribution 20 What type of system does a firm employ to decide about the most critical decisions management faces? • Pulling system • Marketing channel system • Pushing system • Advertising strategic system Copyright . All Right Reserved By www.TransWebETutors.com
Click here to download Complete Answers of MKT 571 Complete Answer 21 What is an ultimate form of foreign involvement? • Direct ownership • Direct investment • Foreign trade • Foreign investment Copyright . All Right Reserved By www.TransWebETutors.com
About Author This article covers the topic for the University Of Phoenix . MKT 571 Week 4 QuizThe author is working in the field of education from last 5 years. This article covers the basic of from UOP.MKT 571 Complete Assignment Other topics in the class are as follows: • MKT 571 Week 1 Quiz • MKT 571 Week 2 Quiz • MKT 571 Week 3 Quiz Copyright . All Right Reserved By www.TransWebETutors.com
MKT 571 Week 4 Quiz • MKT 571 Week 5 Quiz • MKT 571 Week 6 Quiz • MKT 571 Week 6 Final Exam Want to check other classes..?? Visit: www.transwebetutors.com Copyright . All Right Reserved By www.TransWebETutors.com