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HBO- ification of Netflix

HBO- ification of Netflix. By JD Crook and John Hadden. House of Cards. New original p rogramming only offered on Netflix Boasts big names like Kevin Spacey The Usual Suspects, American Beauty, 21, Se7en Director David Fincher

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HBO- ification of Netflix

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  1. HBO-ification of Netflix By JD Crook and John Hadden

  2. House of Cards • New original programming only offered on Netflix • Boasts big names like • Kevin Spacey • The Usual Suspects, American Beauty, 21, Se7en • Director David Fincher • Social Network, Fight Club, Curious Case of Benjamin Button, Se7en • Cost 100 million to make

  3. Why Original Programming • Only need 520,000 Subscribers to cover costs • Only a small percentage of their current 33 million subscribers • Currently planning to roll out at least 5 new shows a year • Blockbuster and Amazon are currently investing millions in new competition for Netflix • YouTube and Hulu have OC • Can’t afford not to differentiate

  4. Binge Viewing • Releasing all 13 episodes at once • No more waiting a week to find out what happens next New way to watch TV No more “Just Tuning In” dumbing down of content

  5. Quality of Original Content • Worthless unless • “it’s good” • Arrested Development Coming Soon • Metacritic 76/100 • IMDB User Score of 9/10 • Fight club got 8.9 • Titanic got 7.6

  6. Discussion Questions • Do you think original content will work to maintain customer base for Netflix? • Increase base? • Thoughts on Binge Viewing? • How do you think competitors will respond? • Will anyone go subscribe to Netflix just for original programming?

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