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Introduktion til markedsføring

Introduktion til markedsføring. The Basics… Køge februar 2014. Først:. Fraværsregistrering. Dagens program. Introduktion til markedsføring Tankegangen bag… Markedsføringsstrategi : USP Positionering – 7 P’s AIDAs PLC (Product Life Cykle ) Købsadfærd Segmentering.

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Introduktion til markedsføring

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  1. Introduktion til markedsføring The Basics… Køge februar 2014

  2. Først: • Fraværsregistrering

  3. Dagens program • Introduktiontilmarkedsføring • Tankegangen bag… • Markedsføringsstrategi: • USP • Positionering • – 7 P’s • AIDAs • PLC (Product Life Cykle) • Købsadfærd • Segmentering

  4. Hvad er markedsføring? • The business of movinggoods or services from the producer to the consumer

  5. Hvad er markedsføring? • The management processresponsible for identifying, anticipating and satisfyingcostumerrequirementsprofitably/efficiently

  6. Markedsførings Strategi • Situation alanysis • Goals/Objectives • Strategy • Tactics • Activities • Control

  7. Unique Selling Proporsition (USP) • Emotional Selling Proporsition(ESP) • Hvad er specielt ved lige netop dit produkt? Hvor adskiller vi os fra konkurrenterne?

  8. 7P

  9. 4 P’s 7P • Promotion Mix

  10. AIDA(S) Satisfaction

  11. Product Life Cycle (PLC)

  12. Købsadfærd

  13. Købsadfærd

  14. Livsstilssegmentering

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