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Cognitive Digital Marketing Return on Investment

Cognitive Digital Marketing Return on Investment. The Master of Ceremonies for the Decision Journey. About Us. Innovating in Targeting and Content Selection Next Generation real-time online cognitive content selection and targeting across a buyer’s journey The Founder - Kyle Lussier CEO

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Cognitive Digital Marketing Return on Investment

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  1. Cognitive Digital MarketingReturn on Investment The Master of Ceremonies for the Decision Journey.

  2. About Us Innovating in Targeting and Content Selection • Next Generation real-time online cognitive contentselection and targeting across a buyer’s journey The Founder - Kyle Lussier CEO • Perceptual Computing Pioneer and former CEO of AutoNOC with Operations in US, China, Russia, Europe and Africa

  3. Revenue is Heavily Influenced byStory Delivery and Brand Experiences

  4. Create New Buyers and Drive Awareness • Display Advertising • Lead Generation • Awareness • Opportunity Detection • New Market Discovery • Captivating Formats • Programmed Events • Better Website and Commerce Experiences

  5. Improve the Effectiveness of Content Strategies Whole Brain Emulation (WBE) is a friendly brand safe technology that aligns marketer goals with who people want to become. • As the Singularity gets closer …TICKLE UNDERSTANDS YOU BETTER • 10 Billion Living Brain Models • 10 Billion Neurons + 100 Trillion Synapses • Gene Projection & Expression • Direct Reality / Synaptic Projection • Neural Correlates of Consciousness (NCCs) • Realistic Simulations of personal motivations and impulses trigger content selection • REAL WBE … TODAY! • 15 Million Living Brain Models • 1,000 Neurons + 5,000 Synapses • Full Dendritic & Axonal Arbors • Rudimentary Personality Structure • Engram Correlation • Reinforcement Learning

  6. Integrated Cognitive Digital Marketing PlatformGlobally Scaled Whole Brain Emulation (WBE) • Biologically realistic Spiking Neural Networks (SNNs) that “Grow” off of identity and behavioral data. • WBE predicts behavior andtargets content based on expected actions learned from engagement. • Significantly increases theability to intercept buyers when and where they are online. • Helps prospects and consumers connect with brands faster.

  7. The (McKinsey) Decision Journey • Tickle Figures Out Who, What, Where, and When to Deliver Content • Correlation via Historical States of Consciousness * • Consciousness Model Persona 1: A > B > C > D > Bought • Consciousness Model Persona 2: A > B > [RIGHT CONTENT] • Good for Large Numbers of Complex, Narrow, High-Value Markets * Utilizing a model basedoff of the Tononi Φ model. Only 50,000 people might matter, but they are worth a lot.

  8. Tickle Knows Your Customer &Matches Content to Desired Actions • Monitors and Intercepts Visitors with Desired Content • Data Acquisition, Management & Retention • Buyer Histories and Visualizations

  9. Tickle Intercepts Opportunities Intercept Goal

  10. New Media Targeting Capabilities Drive Higher ROI • Hunter-Killer (H-K)Algorithm • Maps Markets • Defeats Publisher Trading Floors • Audience Micro-Targeting • Geo-Location (25mi, 500ft, 5-9ft, < 1cm) • Advanced Targeting Capabilities: Prior Visitor, Organization, Customer Value, Psychometrics, etc.

  11. A Living Architecture • Ultra-high capacity real-time lifestreaming.. • 10% - 90% lower Cost-Per-Click (CPC) than industry averages. • 30% or higher conversions and improved content delivery quality eliminates up to 99% of fraud. • 25,000 impressions per second per compute node. • Up to 600 Billion display advertising impressions per month. • Campaign changes live in less than 60 seconds.

  12. Send us Content for a Quick Start … or Go Full Throttle! • Conduct a demo with key staff members for Proof of Concept pilot. • Half-day tickle training walk-through for staff and jointly develop detailed business process and benefits diagram. • Create Tickle Cloud and place javascript on HTML visitor touch points. • Define content and target audience with monthly budget. • Long-term steps and actions: • Training & Team Rapport educate staff about the many new technology capabilities tickle enables now and will provide in next releases. • Integrate with CRM, content catalogs, data silos, identity information, website page selection, etc., to improve WBE, automation, and website experiences. • Adjust budget based on satisfaction. • Continuously improve to directly drive sales with real-time market maps, and living WBE models spreading the message to each individual in a very precise manner.

  13. It’s All about Revenue!

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