Welcome to our latest News Bulletin

1. Welcome to our latest News Bulletin

2. Hot Off the Press!! • Canadean have just released a range of detailed reports covering Global trends in Beer; Soft Drinks and Beverage Packaging • The full range of Reports is: • Global Beer Trends • Global Brewer Analyser • Global Carbonates • Global Packaged Water • Global Juice & Nectars • Global Still Drinks • Global Dilutables • Global Iced Tea & Coffee • Global Sports & Energy Drinks • Global Packaging Forecasts For full details of any of these reports please contact Debra Richards on +44 (0)1256 394 220 Debra.richards@canadean.com

3. Benecol Enters The Smoothie Market McNeil Nutritionals has launched a new Benecol smoothie. The new Benecol Fruit & Dairy Smoothie is targeting a younger market than the over-55’s who make up the bulk of its customer base.

4. More Milk for Coca-Cola In Chile, Coca Cola teamed up with local dairy company Surlat, to launch Hugo at the end of June. Hugo is a lactic drink with 3% milk and 3% juice content. It was introduced only in cartons, in both single portion and 1 litre sizes, and in five flavours: Banana, Peach, Apple, Fruit Mix and Pear.

5. Anyone for a Free Beer? The Japanese beer market took an interesting twist this year with ‘zero’ beer being the surprised hit All four major breweries including Asahi, Kirin, Sapporo and Suntory launched 0.00% alcohol free beer The product has caught on with many adults who wishes to enjoy the refreshing tastes of beer without the worry of getting a hangover

6. Back Firing on Going Green… Environmental groups in Hong Kong have recently raised concerns over beverage manufacturers adding too much packaging on their products With the HK$0.5 dollar plastic shopping bag levy coming into law since July, retailers will charge shoppers that requires to use plastic bags However, some manufacturers were worried that this might caused a drop in their sales. As a result most brands have introduced new multi-packs with a outer layer plastic bag which shoppers can carry As a result, some have questioned whether the levy is creating more harm than good…

7. 7-UP targets Mojito Drinkers Rum consumption in Mexico accounts for 43 million litres yearly, that’s around 1,400 millions servings, as well as being the base of the increasingly popular Mojito cocktail. PepsiCo is trying to take advantage of the growing Mojito trend by launching 7UP Mojito, a lemon-lime carbonated drink with a slight peppermint flavour. PepsiCo has also launched Pepsi Mojito in Russia

8. Japanese Retailers Enter Beer Market Two of Japan’s largest retailers, Aeon Co. and 7-Eleven have teamed up with brewer Suntory to launch two new co-branded products. Aeon are launching a “Third Category” beer (made with non-malt starches) called Topvalu Mugi No Kaori (Aroma of Wheat). The 7-Eleven brand is a regular beer, called The Brew. Both brands feature both Suntory branding and branding of the retailer.

9. Going Nuts over Coconut! Coconut Water is a traditional drink in Brazil often consumed fresh from the coconut. Coconut Water has a lot of positive benefits including refreshing / hydrating properties, high levels of potassium, electrolytes, and no fat, added sugar or cholesterol. Formerly controlled by a number of Brazilian local players, both PepsiCo and Coca-Cola are now directly involved via acquisition Coconut Water is one of the hottest beverage sectors in the USA with sales reportedly doubling in 2009

10. Less is More for Coke in Spain Coca-Cola has just launched a new dilutable drink (its first in Europe outside the British Isles & Sweden) in Spain. Menos es Mas (Less is More) is available in three flavours – Orange, Lemon, and Lemon Ice Tea. Each 275 ml bottle makes 4 litres.

11. A Shot in the Arm for Energy Drinks Energy Drinks started in small 25cl packs and then grew into larger pack sizes. However the latest trend is for Energy Shots, typically around 5cl. Shots are targeting people looking for a quick burst of energy and are being typically positioned near tills in retail outlets, especially petrol stations. For producers these offer both new occasions and higher margins

12. Extending Energy Red Bull are extending the Energy Drinks footprint with the test marketing of three new variants: Energy Coffee Energy Cola Energy Fruit Punch The Energy Drinks sector is still booming, and seems to have performed well during the economic downturn. According to Canadean’s latest Quarterly Beverage Trends, Energy Drinks volumes in the 56 leading markets worldwide are forecast to increase by over 7.5% in 2009.

13. Vin Français dans une Poche! Iconic French wine brand J.P. Chenet, famous for its slanting neck bottle is now available in the UK in an 18.7cl resealable pouch. It is being promoted as being environmentally friendly being lighter than glass and using less energy At £1.69 it is priced at an impressive 30% per litre above the standard bottle

14. Near Zero In Hong Kong Swire Coca-Cola placed a number of special vending machines since August at selected shopping malls for a limited period The machine dispenses a super chilled Coca-Cola and Sprite 500ml PET which is stored at near zero degree When the bottle is opened part of the content becomes frozen making it slightly slushy It has been a big hit with teenagers and young adults even though it costs US$1.30, nearly 40% more than normal retail price in supermarkets!

15. Lashings of Ginger Beer Alcoholic Ginger Beer seems to be the latest drink to capture the imagination of Britain’s drinkers Ginger Beer is traditionally a soft drink but the launch of Crabbies Original Ginger Beer and Frank’s from Swedish Cider maker, Kopparbergs, and available exclusively through Wetherspoons pubs, have seen the drink positioned as a summer drink

16. And Finally…. The UK pub chain Wetherspoons hope to start a whole new craze of tummy-rubbing with the launch of Lucky Lager No. 1. Lucky Lager is brewed in China by Australian Baron’s Brewing Company. The unique bottle is shaped like a laughing Buddha - the saying goes that you rub the Buddha's tummy to ensure plentiful good times along the path of life To quote Richard Adamson from Baron’s Brewing Company “My wish is for Lucky to put a smile on people's face, before they even take a sip from the bottle. It is about friendship, fun and giving people something to talk about”

17. Contacts Details at Canadean Kevin Baker (this month’s editor!) Account Director kevin.baker@canadean.com +44 1256 394 220 Debra Richards Sales Support Manager debra.richards@canadean.com +44 1256 394 227