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Social Networking – The Ways and Means Rosey Broderick May 2011

Learn about the importance of social media and how to effectively use it to connect, influence, and inspire. Discover the various social media platforms and their benefits, such as Facebook, Twitter, and YouTube. Stay ahead of the curve in the ever-changing world of social networking.

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Social Networking – The Ways and Means Rosey Broderick May 2011

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  1. Social Networking – The Ways and Means Rosey Broderick May 2011

  2. Introduction • Brief Introduction • What is Social Media • Why Social Media is important for you • How to use social media • Conclusion influence inspire connect

  3. Social Networking – The Ways and Means by Rosey Broderick – WebResults.ie Involved with web for 12 + years Set up web based business HomeWise.ie (Irelands home and garden search engine) in 2006 – currently over 120,000 monthly visits Set up WebResults.ie in 2007 – We work with organisations to build their profiles and get results from the web

  4. Social Networking and Social Media Web-based social networking occurs when users share content, interact and develop communities around similar interests.  Social Media is the collection of tools and online spaces available to help individuals, groups, teams and others interact, share information and connect.

  5. Why is social media important?

  6. Over 3 million people are connected and sharing at least one social network YouTube Video Consumption across social networks Facebook 46.2 years of video watched a day MySpace 5.6 years of video watched a day

  7. http://www.webresults.ie/Info-Centre/Social-media

  8. Why are people on social media? • To stay up to date with their peers • To connect with like minded people • To educate and promote initiatives • To exchange ideas • Become part of a community

  9. How do I use social media

  10. To benefit from social media you have to be social

  11. Social Media Goals • Generate participation and discussion • Create relationships among students, athletes, coaches & professional sports people and get them active for you • Provide members with “inside” information and product promotions • Drive membership numbers

  12. http://www.socialmention.com/ http://blogdigger.com/ http://www.whostalkin.com/

  13. Which Media?

  14. 2011 in Ireland

  15. 77% of all Irish internet users use Facebook (Comscore) • 90% of those aged 15 – 24 years use Facebook, and two thirds of those use it every day. (Ipsos MRBI)

  16. Key considerations • Need an email address to set up a page • Name your page based on core subject /to reflect what you are doing. UL Sports • Decide on type of presence you want on facebookgroup or page • Get a core team of people to contribute • Build community through joining relevant groups

  17. Groups or Pages? Facebook Groups are “for members of groups to connect, share and even collaborate on a given topic or idea” Facebook Pages “allow entities to broadcast information to their fans.

  18. What should you use? • Facebook Pages used by brands and large organisations to share information. Eg. College Clubs and Society • Facebook Group used by communities to build an interactive social media space. Share ideas with friends and communicate among the group. Eg. For individual Clubs and Societies.

  19. Facebook Group V Pages

  20. Create an Account

  21. Create a Page

  22. Building your Page

  23. Different features of Facebook • Advertise any events / accomplishments • Post relevant pictures • Discussion Forum • Start by posting a thoughtful question/comment • Post a Video. • Reviews (comment on yours or someone else’s page or business) • Wall : Only your fans can write on your wall

  24. Measuring and monitoring Facebook activity Facebook Insights • Fans • Interactions • Page Views • Demographics

  25. Estimated number of 150,000 users in Ireland • Number is growing worldwide, with 460,000 new accounts per day on average. • Mobile users up 182% • Over 70% of all Twitter users are either in College or are College graduates (source : 2010 – digital surgeons)

  26. Join Twitter

  27. Starting on Twitter • Jump In • Choose an account for your organisation • Personalise your profile with a photo • Follow the Top Twitter Users in your category for ideas • Search and see who is talking about your keywords • Engage/talk to people • Follow people who follow you (at the start) • Communicate with your members regularly • Publish Helpful Content • Use Twitter for events. Use hashtags for others to follow

  28. Social Media Apps • Create a suite to manage your accounts • Use TweetDeck or HootSuite • One centralised location which automates your tweets and social posts. • Time efficient

  29. HootSuite

  30. YouTube • YouTube lets you set up a channel dedicated to your organisation. • A medium where people can watch videos about your organisation and interact. • It acts as a great networking tool and is free and easy to set up. http://www.youtube.com/watch?v=F1uwexYeKAg&feature=player_embedded

  31. Stay ahead of the Curve • Once you master the basics, Facebook and Twitter, look to the future • Social Networking is constantly changing • Need to be flexible and see opportunity • Where will your audience be in 12 months time? • The Geo-location space • The rise of mobile. • QR codes

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